Hecht Sewing Machine & Motor

Jonathan Boyarsky, fourth generation owner, has found himself a terrific niche on 39th by being one of the only menswear shops to remain on the ground floor. Over the years, he watched as companies moved upstairs into offices in the garment district, or even overseas, but he chose to remain where people could easily spot him. Although he feels that he has remained "under the radar, " at times, when people come in they are "ecstatic" with what he has to offer. His family began their men's clothing business on the Lower East side back in 1919. Over the years, members of the family spread out and opened related businesses offering either custom made shirts, suits or fabrics. At No. 257, Jonathan has combined it all. He describes it as "double dipping. " They used to sell only the fabric and then send people elsewhere to have their clothing made. Today, within the three floors of space at Fabric Czar, customers can select from some of the finest cloths, and then meet first class tailor, Steven Tabak, of Beckenstein Bespoke, where their clothing is designed... and, everything is constructed on the premises. "We are one stop shopping, whatever a customer needs, we can make it for them. " And for Jonathan, it is only about quality craftsmanship.

Established in 1923, the Blatt family has been collecting, designing and manufacturing custom-made pool tables for eighty-eight years. Little did we know that we had stumbled upon such a quality and long-standing institution when we found Blatt Billiards preparing for their grand opening on 38th Street. After seventy-one years at 809 Broadway, the family business found a new home in the early part of 2014. Their new space lets the tables do the talking with its white walls, good lighting and high ceilings. Pool tables can be custom designed with impeccable craftsmanship of intricate carvings and wood inlay and made to order in their factory. In addition, Blatt sells foosball tables, poker tables and many other items for grownup games. We spoke with Jeff, the nephew who is in training to one day run the business. He explained how their tables showcase the rich history of billiards and the game of pool. We saw the detailed artistry of the “four seasons” table, which has four mammoth legs and ornate carvings, as well as the Gatsby-esque tables, which have clean lines and portray that iconic jazz-age elegance. Indeed, maintaining in-house quality seems like a priority. As the company has evolved, they moved their manufacturing operations to New Jersey to better accommodate the needs of modern production. There, they also have a warehouse for storing their collection of antique billiard tables. What impressed me as I engaged in conversation with Jeff and his uncle, Steve, is their ability to find a balance between remembering their roots and thinking about the future. They are both businessmen and craftsmen, seeking modern convenience while also maintaining high quality.

Where can you get freshly “picked” flowers that won’t trigger your allergies? We headed to W36th Street in the Garment District, to a century-old factory and shop where fabric flowers are still custom-made by hand daily — “blooming” everywhere from movies and TV to high fashion design houses. Opened in 1916 by brothers Morris and Sam Schmalberg, the M& S Schmalberg fabric flower factory is the oldest and last of its kind in the US. It still employs many of the time-honored techniques for handmade flower making, and craftsmanship skills and the business itself have been passed down through the family over decades. Fourth-generation owner Adam Brand walked us through the legacy of the shop started by his great-great uncles. The M& S Schmalberg storefront in the 1940s. Photo suppliedSam Schmalberg. Photo supplied“I grew up here — there are staff members who have been here as long as I’ve been alive! ” said Adam as we chatted amid display cases of beautiful, brightly colored fabric flowers. “My grandparents, dad, mom, brother, sister and aunt have all been involved at some point — it’s truly a family business. There are fun family stories — I don’t know if they’re true or just family lore at this point — that I used to sleep in a fabric box like a crib! ” While Adam started his career at M& S Schmalberg at age five by making flowers for fun — “just for entertainment, not for production! ” he insisted — he began working at the store in earnest between semesters of school. “We were really busy with Sex and the City at the time — Sarah Jessica Parker was wearing our huge flowers in her costumes, ” he recalled. While he worked outside the business for a few years after college, Adam eventually returned to help his father, Warren, and grandfather Harold (nephew of founders Morris and Sam) at the factory. “About 14 years ago, I was kind of just at a place of wondering, ‘What am I doing? Where am I going? ’” said Adam. “One day I said to my dad, ‘Can I come in and help out, and see what happens? You don't even have to pay me, just pay for my train ticket! ’” he added, “and as a New Yorker, you know that’s not cheap! ” Adam's grandmother Renee, aunt Debra and grandfather Harold at the shop. Photo supplied The gig grew, and as dad Warren moved closer to retirement, Adam took on more and more of the day-to-day responsibilities — including the creation of flowers. While M& S’s veteran team of artisans complete the majority of crafting work, Adam walked us through the system he’s come to know after decades of observation. “This basic process has existed for over 100 years, ” said Adam as he showed us the hundreds of vintage irons — some from the factory’s first years in existence — that are still used to press fabric petals into unique designs. First, fabrics are brushed with a starching agent called sizing to eliminate wrinkles in the material. Next, fabrics are stretched and dried by hand before being cut into petals. Designs are arranged into the iron press — once gas, now the factory uses electric power to join petals together. Stems and extra accoutrements are applied by hand before the flowers make their way to a theater, fashion atelier or TV costume designer’s hands. While the team at M& S is well-versed in all aspects of the custom construction, today there are far fewer skilled flower artisans in the Garment District. “In the old Garment District, you could go to the labor union and say, ‘We need somebody for assembly, we need somebody for die cutting, we need somebody compressing' — there were so many other flower factories, ” said Adam. A recent profile of the shop by costume historian Bernadette Banner estimates that in the early 20th century, over 74 percent of flower and feather trade manufacturers were located in the Bronx and Manhattan — many of them in the Garment District. Now, like so many other specialty costume and fashion businesses once occupying the historic neighborhood, M& S Schmalberg is the last of its kind due to ever-increasing offshore manufacturing. Adam said he feels camaraderie with fellow Garment District holdouts, telling us: “I hold all of these manufacturers who produce here in such high regard — because the easy thing would be to ship it out. Continuing to manufacture here instead went from being maybe a questionable business decision to becoming part of our identity. ” Warren Brand with Adam Brand. Photo suppliedThat’s not to say that Adam and his family haven’t taken steps to bring M& S Schmalberg into the 21st century. In addition to updating the company’s website and creating social media accounts, Adam credited his brother with having helped pioneer their presence on e-commerce retailers like Etsy. “Before I started working here, my brother created an Etsy page, ” he told us. “We’d get an email maybe once a month for a $12 flower sale. But I started to get obsessed with amping up our photography and presentation — it took me a while, but I took to it, and now our sales from Etsy and Amazon are as much as 20 percent of our business. ” It’s a business that’s marked not only by the ebbs and flows of the fashion industry, but also the entertainment industry. “I could tell you our biggest customer this year, ” said Adam, “but it's different from the one five years ago and 10 years ago, ” he explained. “In fashion, Vera Wang is one of our biggest clients. We work with Rodarte, Oscar de La Renta, Marchesa, Carolina Herrera. We do flowers for Bridgerton, The Gilded Age and Marvelous Mrs Maisel, the New York City Ballet, Radio City Rockettes and the San Francisco Opera, ” he added. “We had someone come in from the San Francisco Opera and buy five flowers — and that led to an order of over 4, 000 flowers total! ” They also showcased 17 designs on The Met Gala red carpet. “We had an amazing run with the Met Gala, ” said Adam, “My dad came back in that whole week and helped! ”Jenna Ortega, Paris Hilton and Harvey Guillén in M& S designs at the Met Gala. Photos: Instagram Even during the slower periods, the team at M& S stays busy working with student groups from nearby FIT (the Fashion Institute of Technology) and Parsons School of Design to show young artists the legacy of the fabric flower industry. “What's in it for us, if you will, is that you now have 15 to 20 students from every tour that are going to go into fashion and now know about us, ” said Adam. “We help them on their final projects. If you're a fashion design student, it’s a great way to really get into and utilize factories and build relationships. ” But whether you’re a budding Calvin Klein or not, the M& S Schmalberg factory is open to you, said Adam. They welcome walk-in tours of the factory for those curious about their unique offering. “Anyone can come in, ” he said, as a couple rang the bell to buy flowers and take a look around. They also welcome those who would like to order custom flowers from a significant fabric like a wedding dress, he noted. “It’s one of our specialties — we have a vintage wedding dress in the back right now that’s getting made into a single rose. ” He hopes that by engaging with the public, more people will know about and turn to M& S for their distinctive artistry. “We try to be very welcoming, which is something my dad started, ” said Adam. “Anyone who wants to walk in the door is welcome to a tour, and if you want to buy a flower for $20 bucks? Great! ” We recommend making the trip to M& S Schmalberg for a free tour of the city’s singular fabric flower maker — and keep an eye out on billboards around town for M& S’s next Hollywood showcase! 

O haven of all things staged, how dost thou edify me? Enter the doors of the Drama Book Shop and be surrounded by a compilation of centuries of plays, critical writings, and music scores. Classical Greek tragedies, Shakespearean comedies, Beckett’s absurdist works, and a host of modern scripts line the shelves and even spiral overhead in a massive, winding sculpture known as the resident “bookworm. ” The establishment began as a card table in the lobby of a New York theater. Many moves, upgrades, and historical epochs later, it has expanded its purview from books and plays into periodicals, accent CDs, headshot envelopes, listings of agents and managers, and whatever else a zealous thespian might find useful. Though the shop fell into bankruptcy, it was revived in 2020 by actor and playwright Lin-Manuel Miranda, Hamilton director Thomas Kail, Broadway producer Jeffrey Seller, and theater owner James Nederlander. Miranda’s In the Heights, his Tony Award–winning musical about the Latinx community in Washington Heights, was conceived and rehearsed in the original Drama Book Shop’s tiny black box theater. Upon learning of the shop’s imminent demise, he and his theatrical cohorts were compelled to rescue this New York institution, relocate it, and reimagine the space. Today, one can leaf through scripts while surrounded by the elegant, dark wood shelves reminiscent of an old-world reading room and nibble at the provisions in the shop’s small cafe. Of course, the basement will once again foster the talents of new artists by holding regular workshops and public programs. Even for those of us who are amateur actors, it is well worth a visit, lest we forget that all the world’s a stage.

Before discussing anything about Arno with the Manhattan Sideways team in the summer of 2017, the manager, Carlos Pereira, spoke like a true local. He lamented the state of New York’s transportation infrastructure, insurance, taxes, and cleanliness, only to then reveal that he commutes each day from his home in New Jersey. After receiving our education on the state of 38th Street, we learned a bit about this extraordinary man's career. Born in Portugal, where he was a bartender at age sixteen, he traveled to New York in 1989. He scored a position at the legendary Le Cirque  (in its original location) - ”I received the best culinary education in America by owner Sirio Maccioni" - before becoming the manager of Arno in 2007. Carlos had plenty to share with us about Arno, which he did over meticulously prepared dishes, including a rare treat of risotto with shaved truffles. It was like a bowl of diamonds being set down before us. As we savored every single bite, Carlos gave us a lesson on the world of black and white truffles. The story of Arno traces back to Florence, near the Arno River from which the restaurant draws its name. There, the two founders met and discovered a mutual ambition. Managing partners Milan Licul and Branko Turcinovic emigrated to the U. S. as waiters, but soon opened a restaurant called Morano in 1984. Morano was later renamed Delmonico’s Kitchen, and was followed only a year later by Arno. While Delmonico’s Kitchen specializes in meats and steaks, Arno is known for its old-school, classic Italian cuisine. There were many challenges in the years between 1984 and the present that could not be shrugged off by restaurants in the Garment District. Carlos related that this particular swath of New York has seen countless restaurants come and go, and yet the owners held fast to Arno. Even in the 1980s, when the area was bad enough that Arno often had to close by 7pm, the restaurant remained "a true testament to who they were, " Carlos proudly stated. The staff wear the neighborhood as a badge of honor, subtly adorning the restaurant with buttons and thread inset into tables, a wall of colorful fabrics, fashion photos - "This is what keeps us sexy, " according to Carlos - and various other garment motifs. So how has Arno endured the trials of time? Carlos believes it is “because we treat clients like family. ” This approach certainly cultivates a comfortable atmosphere, as Carlos claimed that ninety percent of their dedicated clientele are regular customers. In addition to the lengthy list of fashion designers and celebrities that Carlos recited, he told us that many come into the city for Knicks games and other events at Madison Square Garden, and stop by Arno for a familiar meal of traditional homemade pastas, eggplant rollatini, grilled zucchini, tomato, mozzarella and peppers, veal parmigiana, numerous seafood options, and, of course, the Delmonico classic steak. Carlos even shared that they have over 150 "house accounts, " a rarity in the present day. What struck a particular chord with me was the dessert cart that strolls through the restaurant at every meal, as I have fond memories of this practice from when I dined out as a child. It is filled with some of the best classic desserts prepared by their French pastry chef and, like the restaurant itself, is animated by the spirit of the old country, but seasoned with the flavor of New York.

Having a personal guided tour by sales manager, Jason Sturtevant, made me aware of many details I might otherwise have never learned, as well as making my experience at The Archer a superb one. Since the hotel is located in what was once the thriving, garment district, the interior of the lobby is designed to be reminiscent of the 1940s, with large steel structures stylishly cutting through the room. The entrance features a small bar, Bugatti, named after the brand of restauranteur, David Burke’s beloved car. With a garage-style door that opens to the street in warmer weather, and a bright yellow decor, the atmosphere of the bar is charming and laid back. Viewing several different rooms, Jason explained that each one displays slight variations of beautiful designs and color schemes. Averaging 200 square feet, the rooms, as Jason put it, are “intimate in size, in true New York fashion. ” The use of the space has been done in an elegant fashion with the floor-to-ceiling windows working wonders to open up the rooms. Many have hardwood floors and exposed brick walls, creating a tasteful and stylish atmosphere throughout. While guests will not meet the eponymous Archer, who functions as “the personification of gracious hospitality, ” they are certain to feel his presence during their stay. Each room is made ready for arrival with a personalized note, bottled New York City water, his and her robes and slippers, and a selection of books, including Archer favorites Gift From The Sea and The Little Prince. There is a well-stocked minibar with one side of the fridge allowing for personal storage, and complimentary espresso and grab-and-go coffee are available in the lobby. Encouraging their guests to work out “with New Yorkers, like New Yorkers, ” Archer also offers passes to a nearby gym. Additionally, the Archer is environmentally conscious with sensors and efficient solutions for saving energy implemented throughout the building. The selection of art found in the hotel is remarkable. Curated by art consultant Deborah Davis Goodman, almost every piece on display in the Archer was created by New York artists. This commitment to supporting local artists and businesses is further established in the curated retail section at the front of the hotel where jewelry, trays, sea salt caramels, and pocket squares, all made by New York City artisans, are proudly on display. From the captivating art to the jar of homemade peanut brittle, it is the impressive attention to detail that makes the Archer stand out. The New York City Archer opened at the end of May 2014, and two more hotels are expected to open in Napa, California and Austin, Texas by 2016. Filled with personal touches, the hotel certainly comes across as welcoming, detail-oriented, and cohesively designed. Having gained four diamonds by AAA and in the process of getting its four star rating from TripAdvisor, the Archer seems to have already established itself amongst the favored New York City boutique hotels.

New to 38th Street in 2014, and without much competition surrounding it on the side street, District appears to be off and running. With flat screens in the booths, a mile long list of beers, and an American menu that includes appetizers of lobster sliders, buffalo quail wings and truffled cheese croquettes, people in the area seem to be ecstatic that this tap house has arrived on 38th.

Named after nonviolence, Ahimsa is kosher, vegan, and gluten free. The restaurant, whose first location opened in 2016, fulfils a teenage dream of Frank Shah, who owns Ahimsa along with his wife Maya. Growing up poor in Mumbai, Shah’s family could not even afford a biryani. Now, he serves biryani and more authentic North and South Indian dishes made fresh every day. Delicious Indian street-side dishes from Shah’s childhood like vada pav and bhel puri make Ahimsa unique among other Indian restaurants in the city. Being in New York is an important part of Ahimsa’s mission. Shah hopes to use the restaurant to expand non-Indian New Yorkers’ ideas about what Indian food is and to show non-vegan New Yorkers how many delicious meals can be made without meat or dairy.

Established in 1923, the Blatt family has been collecting, designing and manufacturing custom-made pool tables for eighty-eight years. Little did we know that we had stumbled upon such a quality and long-standing institution when we found Blatt Billiards preparing for their grand opening on 38th Street. After seventy-one years at 809 Broadway, the family business found a new home in the early part of 2014. Their new space lets the tables do the talking with its white walls, good lighting and high ceilings. Pool tables can be custom designed with impeccable craftsmanship of intricate carvings and wood inlay and made to order in their factory. In addition, Blatt sells foosball tables, poker tables and many other items for grownup games. We spoke with Jeff, the nephew who is in training to one day run the business. He explained how their tables showcase the rich history of billiards and the game of pool. We saw the detailed artistry of the “four seasons” table, which has four mammoth legs and ornate carvings, as well as the Gatsby-esque tables, which have clean lines and portray that iconic jazz-age elegance. Indeed, maintaining in-house quality seems like a priority. As the company has evolved, they moved their manufacturing operations to New Jersey to better accommodate the needs of modern production. There, they also have a warehouse for storing their collection of antique billiard tables. What impressed me as I engaged in conversation with Jeff and his uncle, Steve, is their ability to find a balance between remembering their roots and thinking about the future. They are both businessmen and craftsmen, seeking modern convenience while also maintaining high quality.