Taru

“We have always felt that sushi should be a lighthearted kind of food, ” said Keito Sato, whose father, Katsuhide, started Hatsuhana as a way to share this belief. Japanese dining is known for its upscale omakase experiences, in which patrons are served whatever the chef pleases. “What we push at our restaurant is basically the opposite: okonomi, meaning ‘what you like. ’” This unique approach has made Hatsuhana stand out since its inception. Katsuhide emigrated to the U. S. from Japan in the late 1960s, drawn to the American lifestyle and seeking a change of pace. He spent years as a chef in upstate New York before happily joining a Japanese restaurant in midtown. At the age of twenty-five, he was diagnosed with end-stage kidney disease and was told he would need dialysis three times a week. The news put an end to his career as a sushi chef, which required him to work long hours with only one day off, and he was forced to find a new path. “Sushi is what my father knew best in the world. If he couldn’t be a chef, then he realized he had to open his own sushi restaurant. ” Thus, Katsuhide created Hatsuhana and “set the standard for the sushi industry, offering the most authentic sushi possible to New Yorkers. ”Not only did other Japanese eateries take their cue from Hatsuhana’s menu, but Katsuhide was also insistent about procuring the highest-quality ingredients possible. Upon finding that pink-dyed sushi ginger was common in U. S. restaurants, he traveled to California and struck a deal with a vendor for more natural sliced ginger that was free of food coloring. To this day, all fish and food is sourced from “wherever the best place is for the specific item” – be it flying in sushi-grade yellowtail and sea urchin from Japan or salmon from Norway. Today, Katsuhide is retired and resides in Hawaii, while Keito continues to run the show. Though Keito was rigorously trained in sushi making and endeavored to master the art, he devoted much of his attention to working on the business rather than in the kitchen. Most importantly, he continues to promote his father’s overarching philosophy on Japanese cuisine. Instead of viewing sushi as an extravagant indulgence, Harsuhana strives to present the food in a more accessible light. “People should understand the essence of sushi. At the end of the day, it is a snack. ”

Dainobu initially appears to be like any other neighborhood market, except that this tiny grocery store imports all of its contents straight from Japan. Simply wandering through the aisles makes for an experience in and of itself. In Tokyo, Dainobu would be a generic neighborhood supermarket. Here, it feels like a lesson in Japanese food and culture.

The delectable assortment of French pastries was only the beginning of the excitement for me when I first visited Eclair Bakery. Getting to observe and speak with owner Stephane Pourrez, as he was preparing pastries, macarons, croissants and, of course, a variety of eclairs made the experience very special. An alumnus of Ferrandi, the French School of Culinary Arts in Paris, Pourrez worked in New York for a year as a pastry chef before he fulfilled his "childhood dream" of opening his own bakery. No matter what time I chose to pop in, I always found others sipping on their cafe au lait, and mingling with fellow French natives.

At Coffee Project NY, coffee-themed cocktails and high-quality java brewed with a mixologist’s eye are the stars of the menu. The concept was created by co-owners and founders Chi Sum Ngai and Kaleena Teoh in 2015, and has since expanded to having several other locations across the five boroughs. “We are very excited to be part of Hell’s Kitchen! ” Ngai said, adding, “In the opening of this new location we hope to create a community gathering space while sharing our passion for coffee with the neighborhood. ” “I’m a bit of a coffee snob and [Coffee Project] delivers on very good quality coffee, ” shared Paul David, a Hell’s Kitchen local. “I also really like the environment — the seating isn’t too crowded and it’s really peaceful. ”One of the shop’s innovative specialty beverages is its deconstructed late, which manager Jed Baxter said evokes a multi-sensory experience. In addition to deconstructed lates, Coffee Project offers classic lattes (complete with intricate latte art), classic pour-over brews, and teas. The cocktail menu includes drinks such as spiked Irish Coffee made with Teeling Whiskey and the brand’s own Teeling-blend beans. This story was adapted from the W42ST article, "Brew-tiful Transformation: Coffee Project Opens at Ikebana Zen with Day-to-Night Caffeinated Creations! ”

Guy Vaknin and his wife Tali opened Beyond Sushi in July of 2012 with the goal of producing healthy, beautiful and earth-conscious food. After learning of the depletion of fish in our oceans – not to mention the health benefits of a meatless diet – Guy set out to be the “first to pioneer the fish-less sushi movement. ” He views “sushi as a vessel that carries the perfect amount of flavor to just grab it in one bite. ” He also praises sushi for its consistency, which gives him room to play around in creating interesting and perfect balances of vegetable's flavors and colors. When describing his extensive background in the restaurant industry, Guy told us, “I had a dream to cook since I was young. I’ve always loved food. ” He grew up on a Kibbutz in Israel - and came to New York after serving in the Israeli army - to help out in his father’s restaurant. He went on to work at numerous other restaurants in New York doing every possible position, and after a brief dalliance with computer engineering, returned to the food world by studying at the Institute of Culinary Education. Fresh out of culinary school, Guy became the executive chef at his father’s kosher catering company. When a request for a sushi station popped up, and knowing that meat and fish are restricted in some areas of the Jewish world, he decided he wanted to create something “cool and innovative - and not fish. ” It took two years to develop his vegetarian sushi, but after selling out at the Vegetarian Food Festival two years in a row, Guy decided to open a business on 14th street. Within three months - working solely with the help of his sushi chef - the growing popularity of his beautiful, healthy, and delicious food quickly enabled him to expand into the thriving company that Beyond Sushi is today. One of Guy’s main goals is to balance sustainability and accessibility to encourage people to choose the healthy option of Beyond Sushi, and the passion that sustains this goal is his creativity. Even now that he has grown Beyond Sushi into a consistently expanding company, Guy still spends around fifty percent of his time cooking, and loves adding new dishes to his menu. He thinks of his business expansion in terms of community impact and wants to be “as big as possible. "

“We have always felt that sushi should be a lighthearted kind of food, ” said Keito Sato, whose father, Katsuhide, started Hatsuhana as a way to share this belief. Japanese dining is known for its upscale omakase experiences, in which patrons are served whatever the chef pleases. “What we push at our restaurant is basically the opposite: okonomi, meaning ‘what you like. ’” This unique approach has made Hatsuhana stand out since its inception. Katsuhide emigrated to the U. S. from Japan in the late 1960s, drawn to the American lifestyle and seeking a change of pace. He spent years as a chef in upstate New York before happily joining a Japanese restaurant in midtown. At the age of twenty-five, he was diagnosed with end-stage kidney disease and was told he would need dialysis three times a week. The news put an end to his career as a sushi chef, which required him to work long hours with only one day off, and he was forced to find a new path. “Sushi is what my father knew best in the world. If he couldn’t be a chef, then he realized he had to open his own sushi restaurant. ” Thus, Katsuhide created Hatsuhana and “set the standard for the sushi industry, offering the most authentic sushi possible to New Yorkers. ”Not only did other Japanese eateries take their cue from Hatsuhana’s menu, but Katsuhide was also insistent about procuring the highest-quality ingredients possible. Upon finding that pink-dyed sushi ginger was common in U. S. restaurants, he traveled to California and struck a deal with a vendor for more natural sliced ginger that was free of food coloring. To this day, all fish and food is sourced from “wherever the best place is for the specific item” – be it flying in sushi-grade yellowtail and sea urchin from Japan or salmon from Norway. Today, Katsuhide is retired and resides in Hawaii, while Keito continues to run the show. Though Keito was rigorously trained in sushi making and endeavored to master the art, he devoted much of his attention to working on the business rather than in the kitchen. Most importantly, he continues to promote his father’s overarching philosophy on Japanese cuisine. Instead of viewing sushi as an extravagant indulgence, Harsuhana strives to present the food in a more accessible light. “People should understand the essence of sushi. At the end of the day, it is a snack. ”