Unlike the bustling tourist hubs of Times Square and Rockefeller Center, Ben & Jerry’s new Hell’s Kitchen location aspires to be a genuine gathering spot for the local community. James Healy and Jason Wade Mann, recognizing the neighborhood’s adoration for ice cream and the absence of dedicated parlors, seized the opportunity to bring the company’s tantalizing delights directly to the locals — and their aim is to foster a sense of unity and camaraderie within Hell’s Kitchen too.
Ben & Jerry’s is committed to helping social and environmental causes, with a portion of the proceeds from each scoop going to charitable initiatives that make a positive impact on communities. In their Hell’s Kitchen location, they will collaborate with the Litter Legion for an upcoming “Treats for Trash” event, encouraging community members to join in cleanup activities by offering delicious ice cream as rewards.
Faced with the challenge of a modest 200-square-foot space, the team behind the Scoop Shop remained determined to create a unique and unforgettable experience. The interior captures the very essence of Ben & Jerry’s, with marble countertops and an elevated tie-dye aesthetic. The exterior boasts a vibrant blue awning proudly displaying the words “Peace, Love, and Cream,” accompanied by a striking mural of Woody the cow and featuring the PRIDE flag — a reminder that love transcends all flavors. The Scoop Shop will also offer outdoor seating, featuring alternating blue and green tables paired with mismatched chairs.
Around 20 flavors of ice cream will be on offer from Ben & Jerry’s extensive repertoire, from timeless favorites like Chunky Monkey and Phish Food to seasonal delights. In addition to sundaes, shakes and cakes the Scoop Shop will offer pints for purchase, allowing patrons to savor their preferred flavors at home.
This story was adapted from the W42ST article, "Here’s The Scoop! Ben & Jerry’s to Sweeten Hell’s Kitchen."