After a thirty-six year ban on tattoos in the city due to a hepatitis B scare in 1961, the tattoo artists of New York fought for the right to ink. Many tattooers still practiced illegally, including Grant Lubbock, co-owner of Red Baron Ink. Grant came to New York after starting his career in Los Angeles and now thrives in the city’s tattoo culture. He works in his own studio where he can concentrate on “one tattoo, one experience at a time.” He has lived a life of art and has always dreamt of his own shop. His BA in graphic art is proof of Grant’s dedication to all forms of expression, which he says keeps him “well-rounded” as an artist. Grant loves the subtlety and mystery of tattoos in New York. His previous shop, Abstract Black, was in LA, where everyone’s tattoos were “in your face.” He has loved his transition to Manhattan.
Grant’s wife, Giselle, is the co-owner of Red Baron Ink. She likes to describe their studio as “tiny but cozy.” She focuses on managing the day-to-day business operations When asked, Giselle could not describe a typical client, because their customers come from all walks of life, similar to their tattoo artists. Red Baron Ink has four tattoo artists from around the world. They pride themselves on their artists’ diverse styles and ability to offer clients a wide range of artistic aesthetics. One of their artists specializes in watercolor and abstract art while Grant is known for his neo-traditional and bold designs. Clients are paired with the artist whose style most closely fits their desires.
Grant’s advice for other tattoo artists? “Tattoo yourself, it will give you perspective and show progression.” The artists of Red Baron specialize in custom art and never repeat the same design. It is a one-on-one experience, and Grant admits the client is “at [his] mercy,” so he does his best to make them feel comfortable and excited for their new art.
