Box Kite has the ultimate ambience for a coffee shop: tiny and cozy, with eye-catching Victorian wallpaper and the warm smell of roasting beans. I was eager for them to open in 2015, as I had visited their other successful location several times on St. Marks. I spoke to the manager of the Upper West Side spot, Steven Latham, who informed me that the owner lives nearby, and so is very familiar with the neighborhood and thought it would be a great place to open a second location. "There seemed to be a lack of highly specialized coffee choices in the area," Steven explained. Though the Upper West Side and East Village are very different places, Steven assured me that both communities have been very receptive to the coffee shop.
Like the original location, the 72nd Street shop showcases different roasts everyday. It is like a museum of coffee: "We are a showroom for literally the world's best coffees," Steven stated. The store carefully curates its coffees for each season in an effort to introduce people to the best roasts in the industry that may not be available in other places in New York. Steven informed me that they also try to create an educational "sensory experience" for customers in the hopes of teaching coffee drinkers more about the farming, roasting, and brewing that goes into each cup. "Customers are responding very well to this approach," Steven said.
When I asked Steven how Box Kite gains access to the best coffees on the market, he let me know that the company always goes the extra mile when it comes to selecting their stock. "We evaluate dozens and dozens of coffees every month." This approach can be more expensive, but Steven says it is worth it in the long run, pointing to places like Proletariat, on St. Marks, which approaches craft beer in the same way that Box Kite approaches coffee. I am certain that a great reason for Box Kite's success is the intense love that the staff has for what they are trying to do. As Steven so nicely phrased it, "I love working with a group of people who, even if they have other things going on in their lives, are actually just as zealous about the palate-driven experiences we are trying to deliver."