Insomnia Cookies

Founded by Antonio Veniero, who emigrated to New York as a teenager from a small town outside Sorrento on Italy’s Amalfi coast, Veniero’s has been an East Village mainstay since the turn of the twentieth century. Initially a confectionery shop, it later evolved into a cafe and then a full-fledged pastry shop, with culinary creations by some of Italy’s finest bakers. Along with his wife, Pasqulina, and their seven children, Antonio followed the Italian custom of keeping business in the family. Veniero’s passed through four generations until reaching its current owner, Antonio's great-nephew Robert Zerilli, who had worked at the cafe alongside his father, Frank, for decades before taking over. Beyond the business legacy he left behind, Antonio also birthed an extensive family tree. “The Venieros are every-where, ” Robert quipped, adding that the legendary Bruce Springsteen is his second cousin. The business savvy of the extended Veniero family has helped keep the shop alive. Tales of Antonio’s relentless determination to succeed are still retold with pride by his relatives. He is also credited with bringing electricity to the neighborhood, home to mostly poor immigrants at the time, by rallying local support and collecting signatures to sway the reluctant energy company. In another bit of local lore, Antonio is said to have ushered in the entry of Italian espresso to the city, as he started roasting his own beans right in the shop’s backyard. Fittingly, Robert has Veniero’s to thank for meeting his wife, whose love for their iced cappuccinos made her a regular customer until he found the courage to ask her out on a date.

Confectionery is the brainchild of two passionate vegan chefs who owned separate bakeries in New Paltz, NY. Lagusta Yearwood began Lagusta’s Luscious as a boutique vegan chocolate shop, and Maresa Volante's Sweet Mresa specialized in macarons. They met, found that they shared a passion for sweets and vegan cooking, and Confectionery was born! Nowadays, the East Village shop serves a wide clientele, from random passersby following the sweet aromas to the front door, to avid cult fans in the city on vacation, and, of course, to those who either prefer or require a vegan diet. Confectionery is a space of inclusivity and giving, as evidenced by the prominent “Mitzvah Wall” that greeted me when I entered. The idea is to pay it forward: buy a cookie and put a note on the wall for someone to reward. When speaking with the counter server, a young woman who had been a fan of Lagusta’s Luscious for many years before working at Confectionery, she told me that she finds peace and comfort in the shop. “It's a nice, welcoming space where we can heal ourselves. ”

The ice cream at Alphabet Scoop is refreshing in more ways than one: Managed by Robbie Vedral, Alphabet Scoop is an extension of Father’s Heart Ministry, which has been focused on empowering the neighborhood youth in the Lower East Side since 2005. Robbie, for his part, has always believed that if you take care of your employees, your employees will take care of you—in this case, those employees just so happen to be high schoolers from the East Village. Under the wishes of his parents, who are still pastors of the church next door, Robbie has taken it upon himself to hold Alphabet Scoop to an uncompromising standard, always ensuring that things are done right. From a background of 25 years in retail, Robbie has found that he can learn from anyone’s mistakes - including his own. He has, in this vein, adjusted the shop’s schedule to keep it open all year; previously it was just a summer stop, but Robbie found that being a seasonal location made it more difficult for customers to anticipate when Alphabet Scoop would be in business. So, now, rather than seasonal hours, Alphabet Scoop boasts seasonal flavors. Pistachio flavor, a summer 2019 special, comes highly recommended by the Manhattan Sideways team. Alphabet Scoop is also constantly experimenting with new flavors suggested to them by customers, so if you’ve been saving up that million-dollar ice cream flavor idea, Alphabet Scoop might just be the place to make it a reality. The “sweet n’ salty” flavor is proof of the potential here, as it was suggested by one of the shop’s  younger customers. While the spritely New Yorkers that work in the shop are paid for their work, Alphabet Scoop is also a non-profit. The mission, transparently, is as stated on the walls: “Justice & Sprinkles for all. ” The kids, typically between the ages of 14 and 16, learn all aspects of the business, from hands on skills such as making ice cream to managerial skills like taking inventory. The goal of Alphabet Scoop is to encourage maximum involvement from its employees, so they are invited to help make decisions about the business. Robbie told us a story of a young woman, for example, who has worked in the shop for close to two years, and who was initially quite difficult to work with - but with patience and persistence from Robbie and other employees, the young woman grew to better understand the mission of Alphabet Scoop, and now even has keys to the shop. Robbie’s work at Alphabet Scoop shows the importance of creating strong foundations for young people, as well as how truly influential small businesses can be in their communities. Stop by the shop - any time of year - to help Robbie make his impact.