Van Leeuwen began as just a couple of ice cream trucks back in 2008. A few years later, they opened their first brick-and-mortar store on 7th Street and have since gone on to add other permanent shops in Manhattan and Brooklyn. Owners Ben, Pete, and Laura and their team are extremely concerned with the quality of their product and whence they source ingredients. The vanilla flavor comes from organic bourbon and Tahitian vanilla orchids, and the chocolate comes from a family-run French company with free trade practices, Michele Cluizel Chocolate.
Van Leeuwen also offers sophisticated flavors like sweet sticky black rice, earl grey tea, Ceylon cinnamon, and salted caramel with buffalo trace bourbon. When I visited in the summer of 2016, the two trending Van Leeuwen flavors were honeycomb and ginger, but, as Van Leeuwen is always adding new specialty flavors, I am sure that the favorites change quite often. Among the recently added at the time were chocolate banana cream pie and Mexican chocolate birthday cake.
Though veganism seems to be a bit of trend, especially with the Vegolution, it has limitations in the ice cream community - but not at Van Leeuwen. Their vegan options are made with only “coconut and cashew milk, raw cocoa butter, extra virgin olive oil, and organic sugar cane.” For many years, the shop has offered vegan scoops in flavors ranging from chocolate chip cookie dough to matcha green tea. “People appreciate that we have it,” explained an employee, “and they are just as popular as the others.”