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Industria Superstudio

Opening Hours
Today: 8am–6pm
Tues:
8am–6pm
Wed:
8am–6pm
Thurs:
8am–6pm
Fri:
8am–6pm
Sat:
8am–6pm
Sun:
8am–6pm
Location
356 West 12th Street
Neighborhoods

The main office of Industria Superstudio, as well as the facility that houses the rental equipment and the space for events, is just down the block at 775 Washington Street, but right on 12th Street is an additional location that can be used for photo shoots and events.

Location
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More places on 12th Street

Lost Gem
Hearth 1 Brunch American undefined

Hearth

Considering the multitude of rave reviews that Hearth has received since it opened in 2003, we were pleasantly surprised at the unpretentious and warm greeting we received. Although reservations for the dining room are recommended, especially during peak times, some of the best seats in the house are first come, first served. Pull up a stool at the bar and sample one of the artisanal cocktails made with New York produced spirits, or walk straight through the softly lit, exposed brick and red-walled dining room to the open kitchen and grab one of the four chairs right at the counter where the food is being cooked. During our visit, one of the sous chefs was cutting apart ribs right in front of us. When we visited, we learned that the menu changes slightly each day, always highlighting the freshest ingredients and trying to be as environmentally conscious as possible. However, a few favorites have remained on the menu since they opened over nine years ago, including the Grilled Quail and the Beef and Ricotta Meatballs. Many of the dishes are meant for sharing, like the Whole Roasted Fish of the Day. In 2016, chef Marco Canora upgraded the menu to focus on fewer processed flours, sugars, and oils. There are also many more dishes featuring offal, such as heart and liver. The purpose of the shift is to highlight food that is high in nutrients and does not contain growth hormones. If the resulting cuisine is anything like what we tasted when we visited, diners are in for a treat. Hearth’s extensive and well thought out beverage program is also intriguing, with a wine list focusing on certain grape regions, plus off the beaten path beers. With such an inviting and comfortable dining room, an exciting and ever-changing menu, and an impressively curated beverage list, Hearth presents the total package for a perfect night of dining.

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Boris & Horton 1 Cafes undefined

Boris & Horton

Coppy Holzman moved to New York in 1976, and in the years since has undertaken multiple entrepreneurial projects. Most recently, alongside his daughter-slash-business-partner Logan Mikhly (who used to manage an animal rescue in New Orleans), Coppy opened Boris and Horton, a dog friendly café off of 12th street in the East Village. During our conversation, Coppy said, “I’ve moved away from New York here and there, but New York’s the best city on the planet, so why live any place else? ” (Relatable! ) But he and Logan had one issue: while walking around the city together, they found that there was nowhere they could stop in to eat or even grab a coffee with their dogs, Boris and Horton. They decided to solve this problem, and Boris and Horton opened its doors in February of 2018, offering great food and coffee, wine and beer in the evenings, and, of course, the opportunity for customers to spend quality time with their dogs, others’ dogs, and fellow dog-lovers. The vegetarian café sources its products from more than 20 local suppliers, including products from NYC staples such as pastries by Balthazar, cheese from Murray’s, Tea Pigs teas, and homemade syrups. The menu boasts both comfort foods and lighter options, and the wine and beer list rotates monthly - so there is always something new to try. But it’s not just humans who can get treats at Boris and Horton. For the pups, there are pupcakes, doggie doughnuts, french fries, beefcheek and other delicious delicacies made fresh by Maison de Paul. And when your furry friend is tired out from all the socializing and snacking, there are Casper dog beds available to fulfill all his napping-dreams. Logan and Coppy realized very quickly that Boris and Horton had become a community space. While half of their visitors are tourists, many of whom learn of Boris and Horton through social media or other news coverage, half of the customers at the café are neighbors of the business who have made Boris and Horton a “stop on their daily routine. ” In response to the café’s important role in locals’ daily lives, the father-daughter duo decided to expand their space, doubling it in size. In October of 2018 they opened the renovated extension, which includes an expanded seating area in the front, a colorful bespoke mural on the wall, and, notably, a party room in the back which is perfect for corporate events, human-birthday parties, dog-birthday parties, or any other kind of event you can imagine. Though the small fraction of the café’s space that includes the kitchen and main serving counter is not open to dogs due to health code requirements, the other 75% of Boris and Horton, including the entirety of the new extension, is completely dog friendly. Coppy assured me that New York is “a wonderful place for a dog, ” though before Boris and Horton New Yorkers might have struggled to find somewhere they could take their dogs along for Friday-night drinks. In fact, if you’re considering bringing a dog into your own routine, you can attend a weekend rescue event at Boris and Horton, where — just maybe — you’ll meet your new best friend. In collaboration with Muddy Paws Rescue, Boris and Horton has helped to find forever homes for up to twenty dogs in a weekend: pretty doggone amazing. If it’s human relationships that you seek, Boris and Horton may still be the place to go. With weekly events like trivia and bingo, Coppy and Logan are helping to “build up the community DNA. ” As Coppy told me, “Dogs are a great way to engage. . . it’s a catalyst for easy conversation. ” If customers meet at Boris and Hortonand end up dating, “then that’s even better! ” Coppy said. He even admitted that sometimes he’ll do a little matchmaking in the shop. And yes, there have been success stories. Then, of course, any weddings following such successes can be booked for the event space, and can even be ordained by Coppy himself, who is not only a matchmaker but also a minister. “I think people are wonderful, and they’re even better when they have a dog by their side, ” Coppy said, smiling. At Boris and Horton you’ll find the best of the best, from comfort food to good company — human or otherwise. On this little corner of 12th street, at least, Manhattan Sideways is happy to report that New York has officially gone to the dogs