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32 East 32nd Street
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Lost Gem
Hyatt Herald Square 1 Hotels undefined

Hyatt Herald Square

All my assumptions about the Hyatt Herald Square were dashed upon entering the lobby. I assumed that the Hyatt Herald Square, as part of such a well-known, far reaching hotel brand, would be a reasonably generic, glamorous hotel like one would find in any other major city. I could not have been more wrong. As soon as I stepped inside and saw the fascinating art pieces, chic espresso bar, and unique layout, I realized that this was something special. The concierge is hidden at the back of the lobby, rather than the front, which invited me to explore the lobby’s many treasures before speaking to the staff. A series of clocks on the wall, inspired by Salvador Dali and echoing the shape and color of gourds, displayed the time zones of all the major fashion capitals. Plug ports were located by every seat so that guests could easily rejuice phones or work on laptops. Winding my way to the back, I met Nina Jones, the director of sales and marketing. She explained that all the main Hyatt hotels try to draw inspiration in their décor from the surrounding area’s history and culture. For the Hyatt Herald Square, that means drawing on the publishing and fashion worlds. Nina pointed out that the front desk was made from layers of old newspaper, and the brightly colored books creating a rainbow on the back wall were influenced by media and fashion. Nina went on to say that “Herald Heart, ” the spiraling mobile at the entrance, is made up of 151 sentences, carved from wood, representing the past and present of Herald Square. Having spoken with executive chef Gunnar Steden at Up on 20, I knew that the cuisine at the Hyatt uses local ingredients as much as possible and that even the snack counter around the corner stocks mostly treats from the Tri-State area. As I sipped on a Double Standard Sour in a classy pink hue at the lobby bar, Nina wowed me with the fact that most of the surfaces in the lobby are made from repurposed water tower wood. I left the Hyatt that day feeling like I had received a lesson in the history and culture of New York, as well as having been given a dose of highly-honed hospitality.

Lost Gem
The Gregory Hotel 1 Hotels undefined

The Gregory Hotel

After visiting the newly opened Renwick, Olivia, Tom and I walked west to its sister hotel, the Gregory. Originally built in 1903 and known as “The Gregorian, ” its purpose was to house spillover guests from the Waldorf Astoria. It was designed to be reminiscent of Upper West Side homes, with rooms that were double the height of normal hotels. In the mid-twentieth century, the Gregorian closed and the building passed through the hands of different hospitality groups. In 2015, however, the Gregory opened with the goal of recreating the hotel’s former glory. Susan Richardson, the Director of Marketing at the time, was pleased to give us a tour of the newly renovated hotel and to share some of the history, while also pointing out the various amenities and features. The overall design of the hotel is inspired by elements of the fashion world, as it is located in the garment district. Susan also mentioned that the Gregory is the only hotel that is a member of the Save the Garment Center movement and that they have recently formed a partnership with Fashion Institute of Technology (FIT). Susan explained that the hotel was designed with the goal of feeling "homey. " The lobby was built to have the comfort of a living room, complete with the bar, called “The Liquor Cabinet. ” The whimsical idea behind the name is that guests can “raid the Liquor Cabinet” during happy hour. While chatting, the bartender made one of their signature drinks, the Ginger Bootlegger, made with Bootlegger vodka, Cointreau, and ginger beer. The cozy, home-away-from-home atmosphere is enhanced by the concierge desk, where guests are encouraged to sit down in an armchair as they check-in and to feel the warmth of the fireplace during the colder months of the year. Similar to the Renwick, the Gregory focuses on trying to manufacture many of the features of the hotel in New York City. The lobby’s wood floors were not only made in Manhattan, but cut right here in the building. The shelves, which held fashion books, sewing machines, and other relics of the design world, were also cut in the lobby. Adding to their strong link to its history, we observed the pictures of the original hotel on the wall, along with an old menu and various artworks from the early twentieth century. Before heading into the elevator, we stopped into Brendan’s, the lively Irish pub connected to the hotel. The restaurant used to be the Gregorian’s Palm Court. “They are a great neighbor, ” Susan said. Upstairs, we stepped inside an impressive guest room. It was remarkable how different the Gregory and the Renwick are, but with the same careful attention to detail and emphasis on guest comfort. Where the Renwick has eclectic images and outside-the-box design, the Gregory has clean lines and simple patterns. As Susan so aptly described it, “The Renwick is the artist and the Gregory is the tailor. ” There are hints of the fashion world everywhere, including Do Not Disturb signs made of ties and framed clothing patterns on the walls. Like the Renwick, each of the beds are custom made for the hotel. Although both hotels are designed for the transient traveler, Susan feels that the Gregory appeals to a slightly younger crowd - one that wants a warm, communal place to work and network. With that in mind, guests are encouraged to come down to the lobby for coffee in the morning and mingle with one another. The tech industry has started drifting into the neighborhood and Susan feels that members of the tech world appreciate the chance to meet people and work in the living room environment of the lobby. “We are creating a culture of offering guests an experience, ” she said, smiling.

More places on 32nd Street

Lost Gem
Kang Ho Dong Baekjeong 1 Korean undefined

Kang Ho Dong Baekjeong

“We were just voted the best Asian barbecue restaurant in New York, ” said Philip, the general manager of Kang Ho Dong Baekjeong. “We’re getting a lot of buzz these days, because Korean food is very trendy right now. ” And Baekjeong, founded by Korean wrestler and TV personality Kang Ho-dong, is the trendiest of all. It is a favorite hangout of actors and celebrities, and has received high praise from celebrity chefs Anthony Bourdain and David Chang. At Baekjeong (the Korean word for “butcher”), meat is king. But while Korean barbecue traditionally makes use of the second-best cuts of meat, marinating them for flavor, Philip emphasized that Baekjeong uses only the highest-quality meat. “We don’t even marinate it, ” he added. Between the quality of the meat and the reputation of executive chef Deuki Hong, a twenty-five year old prodigy who recently won the 2015 Young Guns Chef award, Baekjeong has become one of the hottest new restaurants in New York. The wait to be seated, Philip told me, is sometimes as long as an hour and a half. By all accounts, it is worth the wait. As customers munch on small starter dishes known as banchan, waiters prepare the meat - mainly beef and pork - on large metal grills set into each table. Another highlight at Baekjeong is dosirak, a traditional Korean children’s lunchbox filled with rice, kimchi, and a fried egg. In the seventies, Philip explained, Korean kids always shook up their metal lunch boxes before eating them, and at Baekjeong - which aims for a “1970s industrial Korea feel” - customers are encouraged to do the same. But Philip emphasized that guests who do not know much about Korean food should not be worried. The waiters, who all speak English and Korean, “make sure to cater to customers who don’t know what’s going on. ” For the most part, though, the Chinese tourists and Americans who make up most of Baekjeong’s clientele (“Koreans don’t like to wait in line, ”) do know what is going on. “No one just walks in off the street, ” Philip told me. “The kind of people who come here are in the know. ”