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Baby Bubbles 1 Dry Cleaners Upper East Side Yorkville

Seth Mittman, the founder of Baby Bubbles, was not what I expected. The deep-voiced, baseball-cap-wearing man who greeted me as I entered the storefront did not match the image I had in my mind of someone who would start a laundry and cleaning service specifically geared towards children and toddlers. As a grandmother of three, I was completely taken by the concept of this business and was eager to meet the brains behind it. My surprise served as a reminder that New York is filled with interesting characters and that I should never judge a book by its cover.

At the time I met Seth in 2016, his children were two-and-a-half and six months old. He explained that when his older child was three-months, they bundled the baby into a brand new stroller for a trip to the doctor for a checkup. He and his wife looked at the waiting room packed with strollers. "Each was dirtier than the next," he told me. He talked to the doctor about the best ways to clean the strollers, along with car seats and high chairs. He learned that baby seats of all kinds are breeding grounds for germs and bacteria: "Car seats are dirtier than the average toilet!"

After speaking with the doctor, an idea started forming in Seth's mind. He did some research and discovered that there are very few companies that offer special cleaning services for baby items. Those that exist do not offer free delivery and pickup, which is one of Baby Bubbles' main draws. Seth realized that New York, a city where babies are in their strollers far more often than children in the suburbs, had a need for the service he was planning to provide.

The laundry side of the business arose after the Mittmans experienced a fire in the laundry room of their building. With the inconvenience of having to figure out where to do laundry while taking care of an infant, they realized how helpful a child-centric laundry delivery service would be. Kids often require special detergents and their clothes need to be handled with care, so their laundry often has to be washed completely separately from their parents'. And yet, "there is not one wash and fold service in the country that caters to babies and toddlers," Seth pointed out. He admits that this may be because New York is special in that many people do not own washers and dryers, but he was still excited to provide a unique service.

Seth quit his job in advertising and started building his own company in 2015. As he was creating the foundations of Baby Bubbles, he felt strongly that there should be a storefront. With so many apps and on-demand services available, he wanted to have "a place where mom could go if there's an issue." He started in his parent's garage before finding a facility in New Jersey. It did not make sense, however, to have a New Jersey-based cleaning company whose main clients were in Manhattan, so he moved to his current location on 85th Street. A friend's wife designed the interior of the shop and Seth did all the branding and logos – "I wanted it to feel like a spa," he told me. The cheery, baby blue shop is lined with Baby Bubbles patented organic products, such as the crucial All Purpose Cleaner and bottles of "Stroller Magic," a sprayable cleanser that fits easily in a diaper bag. He twisted the top off a bottle so I could smell: there are no added fragrances, so the cleansers are mild, fresh, and simple. He assured me, however, that they get the job done. He has had customers tell him that the cleansers have even helped them to get red wine out of their carpet.

The store also contains the "Bubble Factory" where all of the laundry and cleaning are done. Seth, himself, built the laundry facilities with the aim of streamlining the process. Customers can choose from different levels of services: they can pay by the pound or sign up for a membership that allows them to send in a certain number of pounds of laundry per month. He claims that a year-long membership costs less than it would cost for a family to do baby laundry themselves. He then clarified that Baby Bubbles does kid laundry only - they will not wash adult clothing that accidentally makes it in with the baby clothes, since adults have different bacteria and oils.

Baby Bubbles had only one truck when I visited, so pick up and delivery was mainly restricted to Manhattan, though Seth hoped to take on more Brooklyn clients in the future. Each laundry load is washed, dried, sorted, pressed, folded, and bundled into a neat package that is tied with a ribbon. The bundle is designed to be placed directly into a drawer, eliminating the need for sorting and folding.

"We have a 100% retention rate," Seth declared proudly. He hopes to one day open a second store, perhaps in Battery Park, another family-heavy area of Manhattan. Mainly, though, he hopes that more families learn about Baby Bubbles' existence so that he can help simplify their lives. He said, "We save parents time so that they can do what they want and spend more time with their kids."

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Baby Bubbles 1 Dry Cleaners Upper East Side Yorkville
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Lost Gem
Bondurants 1 Brunch American Bars Beer Bars undefined


There are twenty-four taps in use every night of the week at Bondurants, and when the bar hooks up a cask to the final, larger tap, there are twenty-five beverages available. Bondurants has become known for its rotating draft list that features both local brews as well as lesser-known international brands. The bar also prides itself on its small batch of bourbons made at local distilleries and its quirky cocktails with names that include "Fizzy Lifting Drink" and "Fernet Me Not. " There is also a full dinner menu, offering everything from traditional southern pulled pork to a fresh kale and collard salad, as well as a brunch menu that is beloved in the neighborhood. Specials rotate with the seasons and everything is sourced locally whenever possible. Caity Prunka, one of the owners of Bondurants, told me, "We make nearly every food item in-house, from grinding meat daily for burgers to smoking our own cheeses. "The bar is decorated to look like an upscale moonshiner's haven. Many customers link the name to the famous moonshiner family, though Jess, the bartender, smiled and suggested that the name comes from elsewhere. The walls are lined with shelves holding barrels, glasses and funnels with lettering that is reminiscent of Appalachia or the Wild West. It is a true urban saloon. Many of the decorations have stories behind them. For example, when I pointed out the manatee statue on the central bar column guzzling whiskey, Jess told me that one of the owners is from Florida, where manatees are considered the state marine mammal. "It's his piece of home, " she said with a smile.

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Luna Rossa 1 Italian undefined

Luna Rossa

Paul Floess grew up in the northern part of Italy, on the Austrian border. "I only knew about heavy foods - food that kept us warm in the wintertime, " he recalled. But then he began to travel, and he educated himself on the different ingredients and the recipes in the various regions throughout Italy. To this day, in 2017, Paul continues to look forward to spending a few weeks in Italy every summer, discovering something new and refreshing to bring back to his charming Upper East Side restaurant. Opened in 2011, Paul was able to make his dream come true after spending some twenty years cooking in other restaurants nearby. After all this time, Paul was ready to venture out on his own. "I knew exactly what people liked to eat and what they expected from a good restaurant. " He was proud to tell me that everyone leaves happy, and they continue to return. It is primarily neighborhood denizens who come in - always bringing new friends or family members. Grateful, he commented, "We are doing well, we always have a full house on the weekends, " but Paul is constantly amused by those who step inside and tell him that they never noticed his space. Luna Rossa is what we at Manhattan Sideways like to refer to as a true hidden gem – intimate, with fantastic food and a welcoming staff. I never tire of hearing the stories of chefs who grew up watching their mom in the kitchen and were inspired from a young age to want to learn to cook. For Paul, it was slightly different in that his mom was the chef at his aunt's nearby hotel. As a young boy, he would go there after school and wash dishes, and for seven years he worked there in the summers. He learned all of the recipes, and to this day, still prepares many of them in his own restaurant. Paul emphasized, however, that he will continue to return to his homeland where he will find inspiration and eagerly come back to Manhattan so that he can share it with his loyal customers.

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Let's Dress Up 1 Event Spaces For Kids undefined

Let's Dress Up

I would not have guessed, walking through the room hung with sparkly princess dresses and pink china, that Judy Famigletti used to be a hockey mom. The owner of Let's Dress Up, an event center for little girls, told me that she has two sons who both played ice hockey through college. She would go with them to their different games and formed her own business while traveling: she designed sports-themed Christmas ornaments, which developed into a broader home accessories business. While she greatly enjoyed painting, sewing, and decorating, most of Judy's creative power was directed towards sports and practicality. She had no use for frills and sparkles. Once her sons were grown, Judy moved to the city and set off on a new path. She knew that she wanted to have her own business that involved home decorating and that she wanted to work with little girls, since she was already very familiar with the world of boys. She reminisced about how she used to walk around her neighborhood when she was little, asking people for old jewelry and wearing her big sister's dresses. Judy began designing the concept for Let's Dress Up, meanwhile getting in touch with her feminine side. Needing to be resourceful in her first few years, as she no longer had a house in which to hold Let's Dress Up, she decided to barter with a restaurant. They allowed her to use their private room in return for decorating the eatery for the holidays. In 2005, she began holding events in the restaurant's back room, decking it out with her old hats and dolls. Shortly thereafter, Judy was able to move into her own space on 85th Street, followed by another location in Connecticut in 2010 - in an effort to be closer to her son and three of her grandchildren. "My granddaughter practically lived in the store until Kindergarten, " she said with a smile. Her sons also helped her with the business. In 2015, tragedy struck. Because the traveling was starting to become a hassle, Judy decided to close the Connecticut location and focus on the 85th Street spot. Shortly after making that decision, however, a fire broke out, ruining all of her old hats and dolls, and causing the space to require a complete overhaul. When I had the pleasure of meeting Judy at the end of 2015, her feathers did not appear to be ruffled. She had just finished renovating and moving her Connecticut dress-up things into the store. "After the fire, I decorated it based on the new girl, " Judy shared, showing me a wall hung with Disney princess outfits. Instead of her classic, vintage items, she had bright, shiny new things, with an emphasis on Disney's Frozen. "Elsa has replaced Ariel as the favorite princess. "Judy was inspired by the number of little girls who stopped by when she was renovating to ask, "When are you going to open? " She began thinking of new ways to expand Let's Dress Up, beyond the tried-and-true birthday parties. When I visited, she had just started offering special "Classes in the Castle" that little girls could come to with a play date. During these classes, the girls do craft projects, play with the dress-up items and learn the rules of princess etiquette from "Lady Judith" - Judy's persona in her shop. Judy showed me an example of one craft, in which little girls dressed a Pinkalicious dress-up doll after listening to one of the stories in the series by Victoria and Elizabeth Kann. Judy has now expanded into a summer camp and occasionally holds seasonal workshops; however, she assured me that her main passion will always be the parties. Each of the parties is all-inclusive, beginning with a special tea party invitation that is sent to the guests. On the day of the event, the hosting family arrives fifteen minutes early so that the birthday girl can select her favorite dress and be ready to greet her guests. Once all of the girls are dressed in the various gowns, purses, tiaras, wands, and jewelry, they get glitter nail polish and sparkly, clear lip gloss. Judy then puts a pink screen up so that the girls can take group and individual photos. The various parts of the party last only fifteen minutes, which Judy feels is the perfect amount of time for short attention spans. When I inquired about the age range, Judy told me, "The most common age is five. I can tell when they outgrow it because they start asking why there's no prince. "Once the pictures are taken, all the little princesses sit down to their tea party, set with proper china. I asked if any of the china ever breaks and Judy shook her head vehemently, saying, "When they dress like princesses, they act like princesses. " Judy took all the tea party equipment out of pretty striped hatboxes, laying everything out on a doily. "The piece de resistance is the glass slipper, " she said, putting a tiny slipper at the top of the place setting. She also showed me the little party favors, composed of sparkly bracelets in a mesh bag. Judy has used the same party favor throughout the years "because it's the right one. "Each tea party is comprised of the same ingredients: a bagel with cream cheese or butter, strawberries, cheese sandwiches cut in the shape of a heart, and cupcakes or cake. After listing the different courses of the princess feast, Judy informed me that she used to do her parties for the Museum of the City of New York. They requested that she hold high-end birthday parties in their Dollhouse Room. Though the parties were fun and the room was beautiful, it was a massive undertaking. Today, Judy sticks to her spot on 85th Street. Judy has also allowed others to take over her space, as there is enough room for a long table. She is looking forward to the day when someone chooses to have a baby shower in her space. Until then, Judy already has a lot on her beautiful pink china plate, with as many as four parties in one day. On my way out the door, I saw a wall full of knightly coats of armor, often used by little boys who are invited to the parties (although there are times when the boys are perfectly content to wear the dresses). I asked if the girls could be knights, instead of princesses. Judy answered with a benevolent smile, "They can be anything they want to be. "