Red Eye NY

Just off of Ninth Avenue is a small cookie shop called Schmackary's, and wow, what a crowd it continues to attract at almost any hour or day of the week. Stepping inside feels like being transported into a Norman Rockwell painting – familiarly and authentically American. The shop is neatly decorated with baby blue pinstripes and a wall of colored glass that separates the kitchen from the eating area. The vibe is calm, warm, and welcoming, just as owner Zachary Schmall intended it to be when he opened his first brick-and-mortar in 2012. Zach came to the city as an aspiring Broadway actor but began his career in marketing. In order to de-stress, Zach would come home to his apartment and bake cookies, often experimenting with different flavor combinations. His friends would try his creations and after a while, they began encouraging him to sell them. Zach took a risk, and eventually, what he had seen as a modest pipe dream became his livelihood. Hailing from the Midwest, when it came time to start his own business, Zach made sure that customers were his top priority. While I was chatting with him, he told me that his approach was first and foremost based on providing the customer with warm and personable service. On a daily basis, he makes certain that his staff is not "anonymous and apathetic, but rather people who others strolling in might want to have as friends. " Since his success stems from word of mouth and social media, Zach has shown that prioritizing the customer pays off. Zach credits part of Schmackary's reputation as a "hidden gem in the heart of Broadway" to the store's location a couple of steps away from the main drag. He loves his 45th Street address, especially because of his strong connection to the theater community, and wants to keep that same side street feeling as he makes plans to expand. He further explained, "Being slightly removed from the avenue bustle gives Schmackary's a more intimate vibe, whereas a main street location would feel more exposed and less familial. "Schmackary's, called "the unofficial cookie of Broadway, " offers a rotating menu of 45 different flavors of cookies. On one visit, I bit into the moist, but crunchy around the edges, Caramel Apple Crisp and was hooked. A coffee-crazy friend of mine, who had tagged along with me that day, said their coffee was top-notch – yet another reason to come back to visit Schmackary's. On a subsequent visit with members of the Manhattan Sideways team, they sampled several other amazing cookies, including The Monster filled with peanut butter, M& Ms, and raisins. And on yet another day when we were stopping by to take photos, it happened to be when Broadway Bakes was taking place - the annual fundraiser that Schmackary's holds for Broadway Cares, the nation's top AIDS fundraising and grant-making organization. During this week, some of the theater district's biggest stars volunteer their time to stand behind the counter and serve customers. When we showed up, the line was down the block. Little did we know that everyone was waiting to have their picture taken with Audra McDonald in exchange for a donation. A serendipitous moment as Zach brought us to the front of the line to meet her. Needless to say, everyone was quite pleased that I had taken them to this sweet oasis. Learn about Schmackary's vision to franchise throughout the US in the W42ST article, “After 11 Tasty Years in Hell’s Kitchen, Schmackary’s Broadway Bakery Sets Stage for Nationwide Expansion. ”

Stepping into Ramini, we were immediately drawn in by the quirky decor with partially exposed brick, a wooden bench, vintage spoons hanging in a display and cleverly painted walls. The Cafe offers teas, coffee concoctions, and hot chocolate, as well as a colorful assortment of macarons, which were the perfect decadent treats to nibble on with a hot mocha. Also in Ramini's homemade collection of pastries were cheese and olive bourekas, brownies, cookies and mini croissants. For those keeping to a healthier diet, there is a juice bar with fresh cleansing juices constantly being made to order. We chose to linger at one of the two tables as it enabled us to appreciate the constant flow of dedicated customers as the late morning became early afternoon; always a sign of good service, good coffee and good food.

New York has more than its fair share of yakitori houses and sushi bars, but this Japanese transplant is concerned with presenting Teishoku, or home-style cooking, to its American diners. Since 1958, Japan has been fortunate enough to have access to this chain's nourishing, traditional fare, where a "healthy body and mind" are top priority. Throughout Asia, there are over three hundred Ootoya restaurants, and as of 2012, New Yorkers can dine in the light, airy interior of their elegant US flagship restaurant on 18th Street or their latest addition on 41st.

When I mentioned to a friend that I was up to 33rd Street, she reacted immediately, "You know that this is the street that Wolfgang's is on, don't you? " I loved the description that she and her husband shared with me. "It is an old world man-cave that has incredible charm and certainly appeals to the serious eater. " Situated in the former historic Vanderbilt Hotel with magnificently tiled low vaulted ceilings, my husband and I agree that this is a splendid restaurant to dine. Wolfgang's, located in the sleek New York Times building on West 41st Street, is equally pleasant, but offers an entirely different ambiance. During the daytime, the sunlight streams in through the floor-to-ceiling windows, allowing the steaks to glisten even more as they are being brought to the tables. The businessmen in their suits still dominate during the lunch hour; however, theatergoers and tourists fill the restaurant in the evening. Wolfgang Zwiener spent some forty years digesting the world of steak by working in the iconic restaurant, Peter Luger's. Think of it this way, Wolfgang received a veritable master's degree in meats in Brooklyn, and now has earned his doctorate in his own restaurant, where he has written a top-notch thesis. When others might have chosen to slow down a bit or even to retire, he began opening his own restaurants. Over the years, I have been to the four in Manhattan, with the 33rd Street flagship location being the one where we have chosen to celebrate many special occasions. As noted, it is a favorite of friends of ours, and when I asked them to speak to me further about Wolfgang's, the immediate response was, "Personally, of all the steak houses in New York, this is the one to go to. " They went on to describe the menu as not only having excellent steaks, but they also always look forward to ordering seafood, and then brace themselves as the kitchen presents them with a seafood platter appetizer that is "utterly outrageous. " There are jumbo shrimp (my number one oxymoron) and lobster with huge pieces to devour, and thrown in for good measure, some oysters and clams. "Even if you leave the steak out of the equation, it makes for an incredible meal. " But, who can leave the steak out? According to my husband, a man who is passionate about his meat, Wolfgang gets it right every time whether he decides on a filet or a porterhouse. And I, of course, am all about the side dishes and salads, which Wolfgang continues to deliver.

In a city where cultural fads and neighborhoods change frequently, one necessity has remained the same - men continue to be in need of a haircut. That simple fact has kept Olde Tyme Barbers in business since 1929. Or at least that is how Joe “the Boss” Magnetico explains being successful, despite the way midtown has changed since his grandfather opened his doors. Joe is the third generation of barbers, and his daughter Anne-Marie is the fourth and first female barber in the family. Joe’s grandfather, the original “Joe the Barber, ” first opened his shop at the Statler Hilton Hotel. In 1945, his son, Frank Magnetico, moved the barbershop to the current location on 41st Street underneath the Chanin building, a New York City national landmark. This makes Olde Tyme Barbers the oldest retail establishment currently in business on 41st from the East River to the New York Public Library. It is easy to tell that Joe, his family, and his staff take pride in the work that they do and the history they have created. Joe still uses the original chairs from the barbershop his grandfather opened. Sitting behind the cash register, Joe stated, “We’re not a business you can do on the internet. ” By this he means that despite the way business and the neighborhood has changed in the past years, Joe and his family have survived for so long by remaining true to their trade. He charges what is fair and treats everyone who comes in with respect. Joe told me, “you have to be able to make relationships in business: it’s how you survive. ” This is why Joe’s regulars are so loyal. Generations of men in the same family continue to come from all over the Metropolitan area to get their hair cut by his staff. They have been able to do something special in midtown - to create a neighborhood environment in an area of Manhattan that is not considered a neighborhood anymore. Joe ended our conversation by mentioning that he does not believe that he could open a barber shop in today’s market for the price that he charges on this block. "We are a dying breed in the sense that there is not much room in midtown for small owned businesses. " In his opinion, all the chains in midtown do not bring the same sense of community or character to the area like the businesses that use to be there.

Juice Press has a small presence at Equinox, selling the bottled juices and a few other products.

A boutique luxury hotel, run by the Spanish company, Eurostars, Dylan brings a European flair to midtown hospitality. The connected Benjamin's Steakhouse, one of the finest in the city, offers breakfast and room service for hotel guests. The building that the hotel occupies was once the Chemists' Club, which played host to a group of chemists meeting for reasons professional and social but ultimately moved further north. The building still bears the Chemists' Club name outside, which adds an air of alchemy to the facade.