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Opening Hours
Today: 4–11pm
Tues:
4–11pm
Wed:
4–11pm
Thurs:
4pm–12am
Fri:
4pm–1am
Sat:
12pm–1am
Sun:
12–8pm
Location
48 East 23rd Street
Neighborhoods
Spin New York 1 Bars Ping Pong Videos Flatiron Nomad

Many months ago, I gathered a group of friends and family to celebrate my husband's birthday. No one had ever been to Spin, so it was the perfect opportunity for everyone to have a terrific night taking turns playing a sport most of us adore, and sharing in conversation, drinks and appetizers. As we walked down the steps into the dimly lit lobby we were greeted by a friendly hostess in a chic black outfit, and it felt as though we had entered any other swanky Manhattan club. And yet, as we turned the corner we saw immediately that this was not the case. Instead of the usual dance-filled floor, at this club we were presented with rows of ping-pong tables and couples in heated competition. The diversity of the crowd was vast and only became more so as the night went on. Businessmen off from work, their white collared shirts glowing in the black light, rallied next to serious athletes there for a workout in gym shorts and sweatbands. Young couples looking for a quirky date played next to groups of older friends there to enjoy the nostalgia of this classic game. Everyone is welcome at Spin. Serious ping pong players make the circuits, challenging worthy opponents to games while casual paddlers compete in a more leisurely game. It has never been easier to enjoy ping pong, as Spin has eliminated the frustrating need for constantly picking up stray balls - staff with fascinating contraptions collect all the balls and reload the buckets regularly. Perhaps even more exciting, servers come by to the tables with what could be described as high-class bar food - some of our favorites were the alcoholic mango slushies, the fried rice balls, and the truffle mac and cheese. The delicious food and drink are honestly worth a visit on their own, and as the club often hosts championship ping pong games, even those who do not want to grab a paddle themselves can fill up a plate and watch the action. Originally opened by ping pong enthusiasts Franck Raharinosy, Andrew Gordon, Jonathan Bricklin and Oscar-winning actress Susan Sarandon, Spin has quickly become a hot spot both in other parts of the US and abroad.

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Birreria

As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.

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Daily Provisions Cafe

"Daily Provisions followed a long trajectory, " Max Rockoff announced as we sat down to chat about the neighborhood hot spot, an offshoot of the newly opened Union Square Cafe. I met Max, the warm and enthusiastic general manager, in late August of 2017, a few months after the Union Square Hospitality Group debuted their latest restaurant venture. "As Union Square Cafe's space grew, ours continued to get smaller and smaller, " Max told me. "We weren't quite sure where we were headed, but the space dictated the concept, " he continued. When Danny Meyer and his team found this location, a few blocks north of the original Union Square Cafe, they knew that they wished to utilize every inch of it in the most sensible way, but they were always thinking of the community surrounding them. "We had to make an unbelievable place in a tiny footprint, " Max explained. They kept asking themselves, "What can we do with this jewel box on Park Avenue and 19th Street? " They were eager to give a "gift" to those who lived nearby. When the group sat down to discuss their ideas, foremost in their minds was, "What are the daily things people want? " They hoped to provide the best versions of what their customers know and love. Max said it had to start with fantastic coffee first thing in the morning, together with some smashing breakfast treats. This would then be followed by salads and interesting sandwiches on freshly baked bread. At the end of the day, the space could provide an outstanding roast chicken that could be picked up on the way home. The final innovation by the team was “cross-utilization. ” Within the downstairs kitchen - accessible from both restaurants - there is a shared bakeshop facility. It is here that they make the incredible "house loaf" - a brown sour dough bread that is served in the restaurant and used to make many of the specialty sandwiches all day long at Daily Provisions. "There is no redundancy here, " Max asserted, "We can feed families all day long. Our breakfast is nothing crazy, it is just the best. " In fact, the bacon, eggs and cheese sandwich is one of the most requested items at almost any hour. Therefore, they offer it until 4: 00 p. m. every afternoon. "The people demand it, so we provide it. We listen to them. " The roast beef sandwich is a classic lunchtime treat, "but it is our version. " I also learned about a special sandwich that is not on the menu, but which is proving to be the real "go-to" - herbed ricotta and arugula served on their house-made English muffin. Then there is the Patty Melt - the meat is blended with grilled onions and served on housemade rye bread with melted cheese. Max shared that the team tried all kinds of cheese for their melt, and when they did a blind tasting, it was the classic American that won. The Daily Provisions team also wanted the small cafe to be a place where people could stop by and unwind, sip on some wine, work on their computer, or simply meet up with friends for relaxing conversation. Somehow, although not surprisingly, this talented and well-loved restaurant group has managed to accomplish it all. I had the pleasure of meeting a woman who came by for a glass of wine around 5: 00 p. m. She worked upstairs in the building and told me that she makes a habit of coming to Daily Provisions at the end of her day. It was so nice to watch her settle in comfortably, acknowledging members of the staff, as well as other patrons sitting around the white marble counters. When I commented to Max on how extraordinary this was, he said, "She is a microcosm of what we've become. "Max was genuinely pleased to tell me that many guests who initially visited when Daily Provisions first opened continue to gravitate back on a regular basis. "They're comfortable here. " Gushing, Max said that the best time of day is when everyone gathers on weekend mornings. He loves how the neighborhood utilizes the shop, be it for a cup of good coffee or a full breakfast. It is a place for all ages that has become a routine stop for many. "Everyone uses it in their own way. " He has found it fascinating to see how the area denizens have embraced them. "They have made us their own. " It was also quite apparent to me how Max and his staff have effortlessly enveloped the community.

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Birreria

As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.

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Rothman's

Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”

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Beads of Paradise

Upon entering the front room of Beads of Paradise, we were greeted by long strings of brightly colored beads, boldly patterned fabrics, and African art filling every inch of space. While this certainly makes for fun exploring, the magic really happens further back in the store, which is replete with thousands of beads and endless jewelry-making materials. Welcoming anyone from novices to experts, the shop holds regular beading classes on Sundays. What sets this store apart from others where beading materials, pre-made jewelry, or textiles are sold, is that they are serious about beads. Really serious. Glass cases throughout the shop are filled with beads from all over the world and all periods of history. We noticed a bowl of small bead fragments labeled with the location and date of Djenne (a town in Mali), 700 AD. We became quite curious and had to investigate further. After talking to Joe, one of the managers, not only were we convinced of the validity of the labels, but as people with no previous interest in beads, we were now hooked on this store. Joe knows everything about beads, and his passion is so clear that we could not help but get excited with him. He gave us the history of several of the oldest beads in the shop - the very oldest being warring state beads from China dating to 300 AD. He then proceeded to pull out his favorite books on beads and show us how they go about dating and validating the beads. Finally, we were whisked away with a fascinating discussion on early bead-making techniques and early man’s impulse for self-ornamentation. In the end, Molly purchased one of the original Djenne beads that had caught her attention - for a mere $3. 00. It was a tiny broken fragment, but still, the fact that a piece of history was made so accessible to her was extraordinary. Of course, for those able to spend more, there is a vast selection of much larger historical beads in beautiful condition. Beads of Paradise is sure to delight anyone with an appreciation for history, jewelry, or craft-making - and if Joe is around, we recommend engaging him in a conversation on ancient cultures.

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Abracadabra

“When Brian took over, he knew nothing about the business. In two weeks, I decided to let him play ball on his own, ” said his proud father-in-law, Rob Pinzon, former owner of Abracadabra. “He came out swinging. ” Paul Blum opened Abracadabra in the Village before moving to 21st Street about ten years later. Rob's brother was the manager, so whenever he was riding past on his bike, he would stop in to say hello. He became fascinated by the “weird and spooky” world of magic and costumes. In 2007 he decided to purchase the shop. “I saw the potential. ” After “cleaning it up a bit, ” adding a kid's section, and hiring a professional magician to entice customers, Rob quickly turned it into a destination spot for tourists. In recent years, the store has expanded its costume section to include custom designs and rentals. Today, with Brian Clark and his wife, Nina, running the show, not only is Abracadabra for the fun at heart, it is also a serious place for professionals to find tools for their craft. Visitors can sift through high-end stage makeup, an extensive collection of mustaches, wigs, boas, hats, and masks, all while being entertained by the store’s array of fantastical animatronics. Tricky Henry, resident magician entertains anyone who stops by his counter. He is the real deal with an assortment of tricks to please every age group. Surrounded by boxes of magic tricks for purchase, Henry is delighted to open one up and teach amateurs how to use its contents. Friendly and magnetic, as well as technically skilled, Tricky Henry got his start years ago on the streets of Harlem. He made us question the laws of reality - like any good magician - but then he was kind enough to explain it.