Built in 1900 by famous impresario Oscar Hammerstein I, New Victory Theater was a relative newcomer to theater row on west 42nd Street. The venue was originally named Theatre Republic, but a series of ownership changes saw the name and theme changed every few years. It had a stint in the '30s as Minsky's Burlesque, New York's first Broadway burlesque theater, and a subsequent time as Victory movie theater (so named for the United States' success in WWII), later the first theater on the street to show pornographic films. This more sinful time coincided with the neighborhood falling on hard times. In 1990, New York City took over the theater together with a handful of others in an effort to refurbish the area, returning the theater to a more mainstream focus. In 1995, the Victory reopened as the New Victory and became New York's first theater aimed entirely at children and their families, making the return from vice to virtue complete. It now holds the distinction of being New York's oldest continually operating theater.