A restaurant with a history to rival that of its surrounding District, Sardi's first opened its doors in 1927. In an effort to attract customers to their new location, Italian owners Vincent Sardi and wife Eugenia Pallera recalled a favorite Parisian jazz club that hung movie star caricatures as wall decor. The couple imitated the gimmick, hiring Russian artist Alex Gard to depict Broadway stars in exchange for a meal each day, a deal that was honored until Alex died in 1948. The tradition established, Sardi's became known for the drawings of Broadway's elite that peppered its walls.
In the 1930's a group of great Broadway figures and newspapermen who called themselves the "Cheese Club" met at Sardi's regularly and helped catapult the restaurant into the middle of the Broadway community. Sardi's became a haven for theatrical folks and stayed open late to welcome actors, and host after-show and opening night parties. Notably, Antoinette Perry's partner, Brock Pemberton, invented the Tony Award while dining at Sardi's, an award that continues to be given in her honor each year.
Though owner Vincent Sardi was born in northern Italy, the food itself is not Italian, but rather continental – a decision rumored to have been intended to disassociate the restaurant from the Italian mafia. Over the years, both the elder and younger Vincent Sardi attempted to open other locations in Manhattan and on Long Island, but they ultimately failed. Sardi's is exclusively a Theater District institution, having evolved with the area for nearly a century, and consequently becoming a major player in its development - a fixture in Broadway's world of constant change.