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American Whiskey

Opening Hours
Today: 3pm–2am
Fri:
12pm–2am
Sat:
12pm–2am
Sun:
12pm–12am
Mon:
3pm–12am
Tues:
3pm–12am
Wed:
3pm–2am
Location
247 West 30th Street
Neighborhoods
American Whiskey 1 American Bars Sports Bars Chelsea

“Liquor-wise, whiskey is the greatest expression of America.” So said Jessica, bar manager at American Whiskey at the time that I visited. Opened in September 2013, the bar immediately attracted a large industry following with its nearly two hundred varieties of bourbons and rye. The bar is more versatile than that, however, with a southern, French-inspired food menu and full bar to complement, because, as Jessica says, “even us cocktail nerds want a beer and a shot sometimes.” Here, highbrow meets reality. Tans and grays line the space, with rough distressed wood showing through. Numerous flat screens are generously located throughout the bar, between giant busts of beasts.

Following our conversation with Jessica, we spoke with Casey, an owner of American Whiskey. As simple as the story is, we found it fascinating and truly applaud the dedication that it took for a bunch of friends to follow their dream. Between the five managing partners, they have trained behind the bar, managed a restaurant, cooked and even washed dishes – “you name it, we have done it,” Casey, told us. “We always knew that our end goal would be to open our own place. Once we graduated college and began to mature a bit, we got out of the beer mode and moved into the more refined and sophisticated world of alcohol.” Their vision from the beginning was to find a space large enough to accommodate their sport-themed bar, as they are avid fans of multiple games. One of the partners is a University of Georgia graduate, and managed to bring in several hundred Georgia football enthusiasts on a recent weekend. Casey said the place was electric.

Mimicking the theme of a vodka service, the guys came up with “barrel service.” Served right at the table are buckets of ice, glasses and one or three liter barrels, which are whiskey-based with a variety of mixers, ready to drink. Duane, one of the several in-house whiskey experts, spent time with us sharing his passion for Bourbon. It was quite interesting to hear him speak of his experience in Kentucky, this past spring, when a few of the partners went on a trip to gain further knowledge. “What better place to go than right to the state that is famous for this,” Duane said. However, he did go on to tell us that there are a number of states that manufacture their own whiskies – Iowa, Oregon and Montana were a few mentioned.

Duane chatted about the surrounding landscape where the whiskey is produced, saying “it breathes into the barrels” and emphasized the importance of the water source – “all combined, it makes for an outstanding whiskey.” The enthusiasm for the drink was contagious. Having only had tiny tastes over the years, I broke down and took a few sips of Duane’s signature “Strike Me Dead.” Templeton Rye (dating from the Prohibition), black pepper, maple syrup and maple bitters were combined and finished off with some orange zest and cloves. The result was powerful and flavorful. Following that, I tried Duane's other favorite drink, “Floral Collins,” consisting of Fords gin, cucumber juice, lavender syrup, fresh squeezed lime juice, maraschino liqueur and a slice of cucumber. Esteban, our photographer, was asked which concoction he preferred and answered that they had, “Equal goodness.” Duane has spent the last three years living and breathing whiskey. Although incredibly conversant on the subject, he describes himself as being “humble” and said that he is simply dedicated to delivering the message of our country’s whiskey, “the voice of reason.”

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Crompton Ale House

The Crompton Ale House is the perfect example of a bar that has embraced its surroundings. Right in the middle of the fashion district, the bar is named for Samuel Crompton, the man who invented the sewing machine. The spacious bar is decorated with bobbins and gears to make it seem like visitors are socializing inside a giant sewing machine. Jimmy, one of the owners of the bar, explained that he and his partners brought in a designer to create the unique atmosphere. “We even had threads up on the spools, ” he said, pointing at the wall ornaments, “But they were gathering dust – perhaps we’ll put them back up for Halloween. ”I was speaking with him only a short time after the bar had opened in 2015. Jimmy, who also owns the bars O’Donoghue’s and Genesis, was not quite sure what the bar would become, but he was already excited by the crowds that had arrived. He sees the area as an up-and-coming neighborhood, and has been delighted to meet a lot of locals, which is a change from the tourist-heavy crowds that he experiences in Times Square. With a happy hour from 4pm-7pm on weekdays, the bar draws in a solid after-work crowd. It is not surprising that people are gravitating to the Ale House, with people like Jimmy at the helm. Like many other Irishmen, Jimmy grew up working in a bar. He had his first job filling pints at the age of seventeen. He went on to reminisce how “There were no cocktails – just pints, " but then stated, "It’s changing all the time. ” He told me how at Crompton he is serving local and seasonal beers, in order to keep up with what people are drinking. He was especially proud of the special beer of the house, Crompton Ale, an IPA from upstate New York. According to Jimmy, however, the real reason for the bar’s early success is “the standard of service and the quality of food. ”

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Haymaker Bar and Kitchen

As we approached Haymaker Bar, Olivia, a member of the Sideways team, mentioned that she often finds herself around Penn Station with time to kill, but nowhere to kill it. She does not know where to go, besides the chain stores and sports bars that populate the area. Her eyes lit up when we walked into Haymaker, a hip bar with an individual spirit, where the emphasis is not placed on sporting events, but rather the large selection of drinks and good food. The space emanated a sense of rustic hospitality and old-world charm, without seeming in the least old-fashioned. There we met Tristan Colegrove, the bar manager, and David Smith, the owner. Tristan showed us a menu, telling us that instead of using a chalkboard, he uses a clever stamping system on the menu to show the “constantly rotating” beers. He was incredibly enthusiastic about Haymaker, which had only opened a few weeks prior to our visit in the fall of 2015. Tristan immediately began pouring samples. He started with a cider and mentioned a tasting that was slated for that evening with Kyle Sherrer from Millstone Cellars. We found the most interesting to be the Millstone Bonfire Cyser, where cider, mead, and smoked fish peppers blended together into a perfectly balanced spicy-sweet combination. After being introduced to some interesting ciders, Tristan moved on to beer. Olivia and Tom eagerly tried Hop Showers from Other Half Brewing Co. in Brooklyn, which, true to the name, was hoppy and refreshing (“I try to bring in guys that are local, ” Tristan said). That was followed by a sour from Crooked Stave, based in Denver, and Olivia’s favorite, the Kent Falls Shower Beer, with hints of lime, coriander, and sea salt. Tom’s favorite, the “Bomb! ” from Prairie, was brewed with chili peppers, chocolate, and espresso beans. The beers come in a variety of sizes, including eight-ounce glasses that allow people to try more and still remain, in Tristan’s words, "productive at the office after lunch. ”As we sipped on the different drinks, David spoke about how the restaurant was formed. Originally from Northern Ireland, he moved to New York in 2006, where his career in the bar world started to kick off. He and his current business partner, Jeff Anszulewicz, met while working at Dempsey’s in the East Village. They wanted to open a bar/restaurant in an up-and-coming neighborhood. They looked in Brooklyn, but could not find exactly what they wanted. When the Haymaker’s current home became available, they grabbed it. Even though it is Manhattan, David and Jeff recognized it as a neighborhood that needed a bar with their vision. They wanted to be certain that the quality of the food matched the caliber of the drink, so they brought in Jim Takacs as executive chef and Tristan to run the bar. While chatting, Tristan brought out some of Haymaker’s food specialties for us to try, and as we were sitting at the bar, a shipment arrived. Tristan turned his attention to the box and we were able to witness the sight of him opening the new case of beer. It was like watching a child on Christmas morning. We happily continued to snack on the creamy orange pimento cheese with crackers and fresh cut up veggies. “The wings people go crazy for, ” David announced, as he put the plate down. Olivia and Tom wholeheartedly agreed, as did my husband and friends when we stopped in a few days later. I was quite pleased with the cabbage salad which was light, crisp and colorful. Flavor is king at Haymaker, and David says that a devoted core of regulars has already started forming. People come by for a variety of reasons, whether it is to take advantage of $2 off select wine, beer, and house drinks during Happy Hour from 4-7, to grab a light lunch with coworkers, or because they are a “beer nerd” and treat Haymaker as a destination bar. The crew is eagerly anticipating the completion of the Hudson Yards project, as they know they are in a perfect location to attract this new clientele.

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“We wanted to be that diamond in the rough, ” explained Ashley, the co-owner of Blank Slate. When Ashley and Zach, spouses and co-owners, were searching for a location for their restaurant, they wanted to find a neighborhood with a large crowd but not a lot of quality spots to eat. Blank Slate is successfully that hidden gem located in NoMad, one of Manhattan’s up and coming neighborhoods. Blank Slate attracts a crowd full of young, creative professionals who are quickly changing the area. Ashley and Zach established Blank Slate, which opened in November of 2015, in an effort to create the first coffee-shop-restaurant hybrid in New York City. Ashley explains that they were tired of going to places that provided quality coffee but low quality food. She wanted a place that offered superb grab-n-go coffee as well as more formal dining where friends could meet for a long meal. Ashley and Zach’s vision has been realized. Blank Slate serves killer coffee as well as an impressive assortment of salads, sandwiches and even gourmet desserts. Their coffee is proudly served from farm to cup in close to 20 days. They have a sign at the cash register indicating the green date and roast date of the coffee being served that day. My intern, Emily, hesitantly tried their brussels sprout Caesar salad and only had positive things to say about it, even though she usually does not enjoy Brussels sprouts. Blank Slate also has a small but wonderfully curated market located inside the restaurant, which offers primarily locally sourced products such as cookie dough, yoghurts, pickles and a host of beverages. In addition to serving excellent coffee and food, Blank Slate has a fun, creative atmosphere. Ashley and Zach chose Blank Slate’s name because they wanted to convey the idea that people can make or create everything here. While customers wait in line for coffee, for example, there are etch-a-sketches on which to play. They even have Instagram competitions that reward one talented etch-a-sketcher with a free meal. Ashley hopes that Blank Slate can be a space for people to create. She explained that the etch-a-sketch sends a message: the “possibility of everything. "

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The Mason Jar

In the race among Manhattan restaurants to attract customers, simplicity is sometimes lost. But not so in the Mason Jar, a restaurant and bar that keeps it old school with good vibes and great tastes. The southern, barbecue-heavy menu and extensive list of craft beers and bourbons speak for themselves, complete with suggested pairings. Each month, a new craft beer is featured in an effort to support small breweries. If these beers attract a following, they are added to the full-time roster. While visiting with some Sideways members, I had a lively conversation with chef about the different styles of barbecue - our North Carolinian team member swears by vinegar sauce and appreciated Mason Jar’s variety. The food is fresh and not overdone, but at the same time the Chef  “puts love into it. ” The high quality meat is treated seriously - specialty ribs are coated with a dry rub, smoked using apple and hickory wood, braised, and mopped with a tomato-based Kansas City-style sauce. Then grilled. The brisket and boneless pork butts are given no less attention. Replete with wood, American Flags, and comfortable seating, Mason Jar also achieves a homey feel to match its Southern style. Many of the University of South Carolina alumni  in Manhattan choose this spot as the venue to catch the Cocks football games, and Villanova basketball fans flock here for their games, as well. With the hearty food, good beers, and down-home feel, it is easy to understand why. To put it plainly and simply, Mason Jar was a good find.

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Sid Gold's Request Room

“I’ve always been a fan of music, ” Paul Devitt told me as I sat down at the bar surrounding the piano in the back room of Sid Gold’s. He co-owns this amazing concept alongside Joe McGinty, a composer, arranger, and pianist, also known for having started the Loser’s Lounge, a group of talented performers who breathe new life into pop classics. Despite the fact that Joe is the more musical of the two, it was Paul’s idea to open Sid Gold’s Request Room, which is fittingly named after a Broadway talent agent. Paul is a lover of themed bars. He started in Philadelphia and opened his first bar, Silk City, in a vintage diner car where names such as the Roots and Diplo performed. Upon his move to New York, he opened Beauty Bar, which combines a classic bar with a retro salon. He has since opened Beauty Bars in San Francisco, Las Vegas, Chicago, Denver, and Dallas. “I’ve never had the drive to open ‘just a bar, ’” Paul emphasized. There is something to delight and astonish in every bar that he imagines. For example, when he ran Coral Room in Chelsea, there was a ten thousand liter fish tank, complete with “mermaids” swimming behind the glass. Paul smiled and said, “I always want to do something interesting. ”Paul met Joe a few times through a karaoke night that Joe hosted. When he came up with the idea to open a piano bar centering around pop songs, he knew that Joe was the man to ask. When I visited in August of 2015, just four months after they first opened, it was clear that his latest brainchild was already a hit. As Paul explained, “The reaction Beauty Bar got twenty years ago is what Sid Gold’s has now – so I know it is a success. ” Sid Gold’s classy karaoke-esque request hour begins at 9pm every night, and even “Monday nights are mobbed, ” he explained, both shell-shocked and pleased. The bar already has amassed a faithful crew of regulars. Paul partially credits the location with Sid Gold’s success, since the Request Room is a unique gem among a row of sports bars. He also pointed out that Sid Gold’s is different from similar establishments because of the lack of Broadway songs being sung. “Joe doesn’t know a lot of show tunes. Occasionally people come in wanting them, and he’ll play a couple, but it’s not his thing. ” I asked Paul what his own go-to song was. He laughed and responded, “Righteous Brothers, Loving Feeling. It’s always good to do a sing-a-long, here. ”Joe is at the piano most nights, but when I visited, it was his night off and a young man named Julian was impressively mastering the keys. Some members of the Manhattan Sideways team stayed to witness the singing and to request their own tunes. The highlight of the night, however, was when Paul himself took the mic and started crooning.

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The Crompton Ale House is the perfect example of a bar that has embraced its surroundings. Right in the middle of the fashion district, the bar is named for Samuel Crompton, the man who invented the sewing machine. The spacious bar is decorated with bobbins and gears to make it seem like visitors are socializing inside a giant sewing machine. Jimmy, one of the owners of the bar, explained that he and his partners brought in a designer to create the unique atmosphere. “We even had threads up on the spools, ” he said, pointing at the wall ornaments, “But they were gathering dust – perhaps we’ll put them back up for Halloween. ”I was speaking with him only a short time after the bar had opened in 2015. Jimmy, who also owns the bars O’Donoghue’s and Genesis, was not quite sure what the bar would become, but he was already excited by the crowds that had arrived. He sees the area as an up-and-coming neighborhood, and has been delighted to meet a lot of locals, which is a change from the tourist-heavy crowds that he experiences in Times Square. With a happy hour from 4pm-7pm on weekdays, the bar draws in a solid after-work crowd. It is not surprising that people are gravitating to the Ale House, with people like Jimmy at the helm. Like many other Irishmen, Jimmy grew up working in a bar. He had his first job filling pints at the age of seventeen. He went on to reminisce how “There were no cocktails – just pints, " but then stated, "It’s changing all the time. ” He told me how at Crompton he is serving local and seasonal beers, in order to keep up with what people are drinking. He was especially proud of the special beer of the house, Crompton Ale, an IPA from upstate New York. According to Jimmy, however, the real reason for the bar’s early success is “the standard of service and the quality of food. ”

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Our/New York Vodka

Hometown pride is central to every city, whether the population is 84 or 8 million — and that is exactly the message that owner and artist Dave Ortiz strives to communicate through Our/New York Vodka. Our/Vodka is a global brand that has micro-distilleries in eight cities around the world: The “sister cities” include Berlin, Seattle, London, Detroit, Amsterdam, Los Angeles, Miami, and, of course, New York. As Ortiz says, “you could sell vodka anywhere” — but the Our/Vodka project goes beyond this to build on the unique sense of community and pride in each of its locations, and New York is no exception. With Ortiz at the helm, Our/New York Vodka screams, “This is our city. I believe in that. ” Ortiz told the Manhattan Sideways team that it “could be vodka or women’s shoes — it’s a New York product that I’m standing behind. I’m not faking the funk. ”This isn’t Ortiz’s first New York-centered endeavor. He is a self-professed ‘true blue New Yorker, ’ born and raised in New York and schooled in Fine Arts at the Fashion Institute of Technology, right down the block from Our/New York Vodka in Chelsea. Zoo York, a skate brand centered on New York skate culture, was one of Ortiz’s first big projects as employee no. 1, followed by “Dave’s Quality Meat, ” which was New York’s first ever concept store, and most recently a bike shop, all before Ortiz received the call from Our/Vodka asking him to get involved and be the local partner in Our/New York — which Ortiz has spent the last four and a half years building to perfection. When he received that phone call, Ortiz recalls, “At first I thought it was a joke because me and my friends always played practical jokes on each other. We worked with Ashton Kutcher when we owned Zoo York — so I was like, I think I'm getting punk’d. And then this person called me. . . my mind goes, ‘somebody wants me to design a box, I do a label, I throw a party, I get a few bottles of booze out of it, I call it a day’. . . He asked me if I’d be interested in meeting the founders and I said ‘yeah sure, no problem’ and then I meet these three people and I’m still thinking it's a joke, and I'm like, ‘I can't believe that whoever is doing this joke hired three Swedish actors. ’ And then they begin to tell me their idea about the Our/Vodka project — and it was quite fascinating. And for me, I fell in love with it immediately. ”The project is dependent on the unique character of each city as well as the local ingredients. Each of the seven Our/Vodka distilleries works from a common recipe. All distilleries share one ingredient, a wheat distillate which is supplied from Sweden and which is then, in its last distillation process, distilled on site in each distillery, and the rest of the ingredients are sourced as locally as possible without compromising on quality, and of course local water, in this case, local NYC tap water. Ortiz dubbed this a “glocal” organization: one that is both global and local, though his focus remains on channeling the energy of New York and his experiences there into his business. In the Our/New York bar, he makes an effort to stock products from other small and local distilleries as much as possible. Ortiz explained to us, “We don’t carry the same spirits that you would find in a regular bar. 98% of our offer is from New York state. We carry many specialty small distillers that are like us. ” And even this is part of the Our/New York Vodka mission to stand behind New York as a community, as a place with hometown pride. It makes history as the first distillery in Manhattan since prohibition, but, maybe most important, it represents a throwback to the history of diversity and community in the city. I’m all about community and friendships, ” Ortiz tells us, “and that's the thing that New York is missing right now — Everybody’s to themselves, everybody’s segregated: The bankers hang out with the bankers, the guys with the popped-shirt collars, they hang out with the popped shirt collars. . . the meatheads all hang out with the meatheads over in the meatpacking. When I grew up in the late 80's early ‘90s, everybody was forced to hang out with everybody, you know? You go to a club and there’d be bankers and models, and there was Madonna, and, you know, Andy Warhol’s walking around. And everybody was forced to hang out with everybody because that’s the way New York was. . . I personally want to recreate the fun spot that I used to hang out — where every likeminded [person] hangs out: from skaters to ballet dancers to gay people, you know, Black, white, Chinese, designers, architects, all my friends who I know. All those are the types of people that come in here and just kind of say ‘what’s up. 'Stop in and say what’s up: have a seat, try a cocktail, and have a conversation with whoever happens to sit next to you. Notice the hand-painted walls and one-of-a-kind silkscreen prints, both done by Ortiz, the rawness of the cement floors, the beautifully arranged liquors behind the bar; take a look through the glass window at the back of the space into the distilling room, the first of its kind in almost a hundred years. Within a few minutes, you’ll be feeling the hometown pride, too, no matter where you’re from.