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Meet 31st Street

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Hyatt Herald Square

All my assumptions about the Hyatt Herald Square were dashed upon entering the lobby. I assumed that the Hyatt Herald Square, as part of such a well-known, far reaching hotel brand, would be a reasonably generic, glamorous hotel like one would find in any other major city. I could not have been more wrong. As soon as I stepped inside and saw the fascinating art pieces, chic espresso bar, and unique layout, I realized that this was something special. The concierge is hidden at the back of the lobby, rather than the front, which invited me to explore the lobby’s many treasures before speaking to the staff. A series of clocks on the wall, inspired by Salvador Dali and echoing the shape and color of gourds, displayed the time zones of all the major fashion capitals. Plug ports were located by every seat so that guests could easily rejuice phones or work on laptops. Winding my way to the back, I met Nina Jones, the director of sales and marketing. She explained that all the main Hyatt hotels try to draw inspiration in their décor from the surrounding area’s history and culture. For the Hyatt Herald Square, that means drawing on the publishing and fashion worlds. Nina pointed out that the front desk was made from layers of old newspaper, and the brightly colored books creating a rainbow on the back wall were influenced by media and fashion. Nina went on to say that “Herald Heart, ” the spiraling mobile at the entrance, is made up of 151 sentences, carved from wood, representing the past and present of Herald Square. Having spoken with executive chef Gunnar Steden at Up on 20, I knew that the cuisine at the Hyatt uses local ingredients as much as possible and that even the snack counter around the corner stocks mostly treats from the Tri-State area. As I sipped on a Double Standard Sour in a classy pink hue at the lobby bar, Nina wowed me with the fact that most of the surfaces in the lobby are made from repurposed water tower wood. I left the Hyatt that day feeling like I had received a lesson in the history and culture of New York, as well as having been given a dose of highly-honed hospitality.

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Osamil

It appears that only a few short weeks after opening Osamil in the early fall of 2016, the three partners of Nomad Izakaya have another hit on their hands. At 5: 00pm when Tom, the photographer for Manhattan Sideways, and I walked in, there were a few people milling about at the impressive white marble bar. By the time we left, about an hour and a half later, there was not a seat to be had upfront, and the tables for dinner were rapidly being filled. Both Nathan, the manager, and Moku, one of the owners, greeted us with big smiles, enthusiastically showing off the beautiful decor. Staring at the front mural - with 5th Avenue and 31st Street signs painted on it - Nathan enlightened us that O-sam-il means 5, 3, 1 in Korean. From their doorway, one can see the real signs outside. The numbers have added significance, because in addition to being on 5th and 31st, the restaurant's address is 5 West 31st. When the team first found this space, they had to strip everything down. When they came upon the brick wall on one side, they decided to sand it and leave it exposed. The end result is a checker board design that is strikingly different than other spaces I have seen. A Korean friend of Moku's did the mural on the rest of the wall. "We told him to do whatever he wanted - to use his imagination. " Moonsub Shin did just that, creating a soft gray design that is soothing and beautiful. The wood tables and short stools are spread down the middle of the restaurant with a few booths along the edges. Liquor lockers span the entire opposite wall, filled with customer's personal alcohol. Be it a fine bottle of Scotch or a vintage wine or bourbon, customers are welcome to store whatever they would like in their secured cubby - for a small corkage fee. Straight in the back lies the open kitchen where Chef David Lee performs his magic. Osamil is different from more traditional Korean eateries found just a few blocks away. Here they are striving to be more "modern and upscale" while still being reminiscent of a typical Korean barbecue restaurant. After showing us around and chatting about Osamil, Nathan and Moku invited Tom and I to take a seat at the bar to await some dishes that we could photograph. Little did we realize that the presentation of these dishes would last for a delightful forty-five minutes. The first to arrive was a sizzling plate of cured shrimp, sauteed shishito peppers with broccoli rabe, and beef tartar. Each dish was presented on a unique plate as a culinary work of art. It was not long before a medley of grilled mushrooms and a large marinated lamb chop covered in a mix of herb and pine nuts were placed in front of us. While we watched Gelo, the bartender, whip up several intriguing cocktails, a 100-year-old oak board was put before us with a very large, crispy port shank. A knife and fork stuck out from the top and the shank was surrounded by a shaved apple salad, lettuce leaves, and three small bowls with an array of pickled relishes. Once Tom had finished taking photos of this impressive meal for two, he was instructed to grab a lettuce leaf and fill it with meat, salad, and a relish of his choice. It was great fun and, he assured me, very tasty. There is no doubt that Osamil is off to a fine beginning.

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Take 31

Nestled among the charming area that is Korea Town, is an eatery with a dual-personality. By day, the business exists as Cup & Cup, an artsy cafe that serves affordable fusion lunch dishes, artistically inserted into giant teacups, and smooth, rich coffee. At night, the same area morphs into Take 31, a dimly lit lounge area, with live music, succulent dinner dishes and a cool, hip vibe. The menu is made of classic Korean dishes with a twist. The dishes are inspired by Japanese, Italian and Mexican cuisine and cater to vegetarians, meat-lovers and those in between. South Korean owner, Kihyun Lee, studied fashion design at the prestigious Fashion Institute of Technology (FIT) in NYC, and merged his love of authentic Asian food and passion for modern art into each dish. He revived this space in 2011 with the help of his friends. On our afternoon visit, we tried their classic bowl artfully filled with mushrooms, minced beef, rice, chopped egg and carrotsCup & Cup, its daytime persona, was introduced a year and a half after opening Take31. The airy rooms feel clean, with minimal lines. The shelves along the walls are carefully decorated with quirky, vintage memorabilia, but do not feel cluttered. A table with an ice-water cooler is stationed in the middle, for easy access. One statement wall is entirely dedicated to a blueprint of the space, delicately and organically painted by the architects at work. While much of the design is fresh, brightly colored Lego pieces are playfully juxtaposed throughout. Some of those Lego pieces are even inserted within the wall's low-hanging light fixtures and plastered near the giant window at the entrance. During the day, Cup & Cup offers patrons with a few hours dedicated to "Study Time, " as business professionals and students quietly sip green tea lattes and munch on noodles, while using the Wi-Fi connection. At night, locals flock in when the sun goes down, as dinner, drinks and music serves a different, yet equally, artsy crowd.

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Hai-Lan Chinese American Cultural Society

The owner of this amazing piece of property, Malina, has endless energy and is incredibly knowledgeable about all things related to Chinese culture and tradition. She is very involved in the arts in her native land, and travels back and forth between China and New York on somewhat of a regular basis. If fortunate enough to catch her in, striking up a conversation is well worth anyone's time. The concept behind her latest venture is great, and as soon as the red paint on the walls is dry - believed by the Chinese to keep the evil spirits away - and the menu set, the Yung family will open their doors. Once a part of the Chinese Cultural Society, the imperial loft is marked by its striking entrance, a pagoda of violet with a red iron door, followed inside by prominent murals - each sharing a piece of Chinese history. While the same family has owned the whole building for decades, the purpose of the space has changed over time. What was originally a teashop is now a community space for the arts. Upstairs, a grand room with beautifully embroidered chairs will be the site for comedy shows, live music, and birthday parties. Downstairs, where rows of tabletops display magnificent Chinese paintings, each with its own story, the owners envision an Asian restaurant. Further back, doors open to a garden. Decorative tiles cover the wall and a ring of brick outlines the entrance to a hidden Buddhist temple - simply awe-inspiring. The convertible and advantageous nature of the Imperial Loft makes it, as Malina's son-in-law, Kahli, expressed, "something you hold on to. "

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Up on 20

Where the Hyatt Herald Square has taken inspiration from the publishing and fashion worlds, its bar, called “Up on 20, ” seems to take its inspiration from the sky and cityscape. With clean metallics, greys, and glass, the rooftop bar mirrors its surroundings and emphasizes the sleek beauty of Manhattan. I learned a lot from speaking with Gunnar Steden, the executive chef, and Jordan Cook, the food and beverage manager. Jordan explained that both the food and the décor tried to seem as natural and organic as possible. He spoke about the flowers and plants that would soon be brought up to the bar and about the food that was all locally sourced and made in house. Gunnar explained that most of his ingredients come from no farther than Long Island and Brooklyn, and even the hotel snacks and the morning coffee come from within a very small radius. Gunnar has a significant amount of experience working as a chef for Hyatt, as he has spent time in the empire's German, Australian, and DC hotels. He proudly spoke about the balance in cuisine that he has created, thanks in part to his worldliness. Despite his emphasis on local ingredients, he also caters to more mainstream and international tastes. He used drinks as an example: Whereas he has beer brewed just across the East River on Long Island, he also carries Blue Moon and Shocktop, and he has brought in Kolsch from his native Germany to satisfy European taste buds. Gunnar and Jordan both expressed pride in the menu, and were quick to say that if something does not work, or if available ingredients change, they will change the menu overnight. This is especially helpful in a hotel as new as the Hyatt Herald Square, which had opened only six months before our visit in the spring of 2015. The rooftop bar itself had only just had its soft-opening the day before we arrived. As we wandered to a smaller terrace at the back of the roof with a view of the Freedom Tower, Gunnar explained to me that Up on 20 is not supposed to be a night club or a hot spot. Then he used one of our favorite phrases: “We want to be a neighborhood gem – we want to be small place where you can go and enjoy a beer. " Jordan added, "Our emphasis is on customer experience, not the bottom line. ”