Giorgio's of Grammercy was far from Nick Grams' first prosperous restaurant venture. He understood early on that he had an instinct for business and eagerly awaited the opportunity to strike out as an entrepreneur. Having emigrated from Greece as a teenager, he bought his first small-town eatery in Iowa from a family friend at the tender age of nineteen. He proceeded to open another three places in the Midwest. When it was time to bring his gifts to New York, he found that he had grown tired of designing a restaurant, staying for only a few years, and then moving on to his next enterprise. "I wanted to start a place and see it as my home," Nick told us. Thus came Giorgio's, named after his brother. As for why he did not christen it with is own name, he explained, "I never considered myself the front person. I was always behind the scenes."
To Nick, there are a number of key elements that go into running a successful restaurant. "My idea is to have a great product and a great experience at affordable pricing." As such, he works with local vendors of organic goods to ensure the quality of his dishes, which change seasonally. He maintains his desired prices by managing a popular catering business on the side. And, most importantly, he has full confidence in his longtime staff. "There are some employees here who I have grown old with. They've been with me for more than thirty years."
Of course, there are some additional tricks of the trade that entice customers to visit Giorgio's. One is the pasta-making station by the window, where guests can observe an expert create the delicate homemade ravioli and thick strands of bucatini that are used for the daily specials. "People love it. Many requests a table near the window so they can watch and learn." Though there may be many moving parts behind Giorgio's, Nick emphasizes that the restaurant's true appeal is its sincerity. "We want people to feel comfrotable and well taken care of, and there is nothing we won't do to achieve that."