France and Son is a delightful maze stocked with mid-century, modern furniture pieces with a contemporary twist. A bold array of light fixtures hang from the ceiling while a mixed assortment of modern and classic couches and chairs fill the space. I spoke with Brad, one of the founders of France and Sons, who sat in his favorite item in the store, a brown leather modern wing chair. Brad has been responsible for building the company's retail brand and online presence.
Brad and his partner, Kevin Wu, named their furniture store after a pre-existing Danish manufacturer from the 1950s. They settled on the name France and Son because it was recognizable among designers and others interested in furniture. Today, France and Son specializes in reproducing pieces designed in the 1950s and 1960s. Similar to the original manufacturer, their store has a mid-century feel.
France and Son is in the midst of expanding their work to include more contemporary, high-end leather couches. As Brad explained, “it’s all an experiment.” They are constantly trying out new designs to find what people want. Most of their customers are young professionals who are buying their first nice pieces of furniture, so they try to offer everyone a personal shopping experience. The two men pride themselves on their ability to allow customers the opportunity to rent anything on the floor and to purchase floor samples. As Brad said, “We don’t mind catering to the customers and doing whatever makes them happy.”