About usPartner with usListen to our podcasts

Meet 50th Street

Lost Gem
Toloache 1 Mexican undefined

Toloache

Toloache, a bustling Mexican bistro on 50th street, shares its name with the legendary Toloache flower. According to a myth in Mexican culture, the flower can be brewed into a love potion - if someone tastes the drink once, he or she will always return for another sip. The restaurant’s food and drinks have the same effect: Many people who eat there once return time and time again. General Manager Jorge shared a story about his friend from Japan who visited Toloache on the first night of a weeklong vacation in Manhattan. He ended up returning every day that week and then again every year during his annual visit to the city. Toloache on 50th is the first of many restaurants opened in New York by chef-owner Julian Medina. Chef Julian grew up in Mexico City, where he was inspired by the home cooking of his father and grandfather. He was originally brought to New York by Chef Richard Sandoval, who appointed him as Chef de Cuisine at Sandoval’s Maya. He went on to gain experience at distinguished restaurants and graduated from the French Culinary Institute with recognition. Today, Chef Julian owns seven of his own restaurants in the city and has been featured in several publications, including Men’s Journal, The New Yorker, and The New York Times. He has appeared on shows such as "Iron Chef" and "Beat Bobby Flay. " His impressive background is reflected in the success and distinctive menu of his “first child, ” Toloache. Julian designed Toloache’s extraordinary menu to have something for everyone – the wide range of dishes include both vegetarian and gluten free options. He prides himself on using only the freshest of ingredients, whether it is white truffles or chapulines (dried grasshoppers imported from Oaxaca). These crunchy critters have gained quite a bit of media attention, including a feature on "The Today Show. " The kitchen brought out the Tacos Chapulines for the Manhattan Sideways team to photograph, and we had to admit that the insects were made to look very appetizing. We were also presented with the diverse Trio de Guacamoles, which allowed us to sample three varieties of the dip: the familiar traditional guacamole; the Frutas Guacamole, which incorporates fruit instead of typical ingredients (pomegranate, mango, and apple instead of tomato and Thai Basil instead of cilantro); and the Rojo guacamole, made with chipotle. Several of us went on to sample the Quesadilla de Huitlacoche y Trufas (made with fresh truffles), The Baja Tilapia Pescado, and the braised short rib, served with quinoa and carrots. Each dish exemplified Chef Julian’s inventiveness and ability to put small, flavor-enhancing twists on typical Mexican cuisine. The drinks were equally impressive, including Julian’s favorite “Chef’s Selection Margarita, ” made with his hand-picked bottle of Herradura Tequila. The bartender mixed a few cocktails for us to photograph and taste, including the refreshing “De la Calle, ” made with cucumber and jalapeno; the spicy “Mezcalita de Pina”; and the signature “Toloache, ” made with hibiscus and blueberries. The food is amazing and the drinks are fantastic, but what really keeps so many guests coming back is Toloache’s dedication to quality service. As Jorge informed us, “Our goal is to make every guest feel at home. They are our friends. ” Each of the servers have their own style, creating unique, yet equally enjoyable dining experiences. Guests are able to experience Toloache in a completely new light from one day to the next just by sitting at a different server’s table. It was event manager Temple who summed the restaurant up perfectly: "Toloache feels like a family – like you’re walking into Little Mexico. ”

Lost Gem
The Palm 1 American Steakhouses undefined

The Palm

Upon entering the Palm, one can tell it lives and breathes New York. Whether it is the famous caricatures on the walls, the rich mahogany leather high chairs, the sizzling steaks or the unmistakable din of a successful New York City restaurant, the Palm has each and every trait of a staple. It is a restaurant where tradition is paramount and regulars are treated like family. Opened by Italian immigrants Pio Bozzi and John Ganzi on the east side in 1926, the restaurant has been family-owned from its inception. Surprisingly, the Palm began as somewhat of an accident. Bozzi and Ganzi intended to call their traditional Italian restaurant La Parma but, with their thick Italian accents, the city licensing clerk misunderstood. And so, the restaurant's name – and trademark – was born. The original location, on Second Avenue at 45th Street, served as a lunch and dinner club for members of the city's newspapers, whose offices were located within a few blocks of the restaurant. It was here that my husband first discovered the Palm some forty years ago with his college roommate. He recalls how the mustachioed maître d' took no names but remembered everyone in order, and being excited by seeing the fight promoter, Don King, at the very next table. Ever since, my husband has revered the Palm, particularly the softball-sized juicy filet mignons served charred on the outside and perfect-to-order on the inside. Four generations after Bozzi and Ganzi opened their restaurant, most of the Palm's traditions remain intact. The West 50th Street setting is true to the Palm's roots. Hospitality and consistency of service and quality of food is the mantra the Palm lives by, according to General Manager Richard Hammel. And while the city, and especially the neighborhood surrounding the restaurant, rapidly changes, the Palm serves as a reminder that tradition still sells. As Hammel said, "Hospitality knows no age. "When Lucy and Casey, two members of the Manhattan Sideways team, visited The Palm in November 2016, they had the pleasure of taking a tour with Robert, the restaurant’s hospitable and enthusiastic sales manager. He explained that the crowd is a mix of businesspeople, theatergoers, and families. Celebrities, politicians, and sports figures, many of whom are featured in The Palm’s constantly expanding collection of wall caricatures, can also regularly be spotted in one of The Palm’s dining rooms. (In the past, there was a "sing for your supper" policy - an artist could enjoy a free meal by drawing a portrait for the wall). When Robert first started working at the Palm three years ago, nobody wanted their faces on the back wall. Then, Robert added Hugh Jackman, who was performing in “The River” across the street, and the back wall suddenly became the spot to be for Broadway actors. Now, “Robert’s Wall” is filled with the caricatures of Broadway’s stars and their autographs. The Palm’s walls feature famous people alongside lesser-known faces and, in Robert’s words, “people we just love. ” If there’s a signature under a caricature, you know that person has visited The Palm. The Palm is all about loyalty. An estimated forty percent of its customers are return guests, according to Hammel, in part because of the 837 Club, the loyalty club that provides guests with points for dining there. But while regulars provide a large chunk of its business, there has been a surge of younger guests and tourists in the past few years. This is partly due to the new specialty drink and cocktail menu, intended to shake things up and diversify the clientele. Even Hammel admitted: "the Palm is still a men's club at times. " But the Palm is not afraid to adapt to changing times and, as Hammel said, "consistency and staying the same are different. "While the photographer was taking shots of the restaurant and the food, I also struck up an endearing conversation with Armando, a waiter who has been working at the Palm since this location's opening in 1989. He was standing below a caricature of Sarah Jessica Parker. A swirly cursive note next to her face read: "Just simply the only place for 'the folks. ' Much love and luck. SJP. "