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Lost Gem
Beyond Sushi 1 Sushi GrabGoLunch undefined

Beyond Sushi

Guy Vaknin and his wife Tali opened Beyond Sushi in July of 2012 with the goal of producing healthy, beautiful and earth-conscious food. After learning of the depletion of fish in our oceans – not to mention the health benefits of a meatless diet – Guy set out to be the “first to pioneer the fish-less sushi movement. ” He views “sushi as a vessel that carries the perfect amount of flavor to just grab it in one bite. ” He also praises sushi for its consistency, which gives him room to play around in creating interesting and perfect balances of vegetable's flavors and colors. When describing his extensive background in the restaurant industry, Guy told us, “I had a dream to cook since I was young. I’ve always loved food. ” He grew up on a Kibbutz in Israel - and came to New York after serving in the Israeli army - to help out in his father’s restaurant. He went on to work at numerous other restaurants in New York doing every possible position, and after a brief dalliance with computer engineering, returned to the food world by studying at the Institute of Culinary Education. Fresh out of culinary school, Guy became the executive chef at his father’s kosher catering company. When a request for a sushi station popped up, and knowing that meat and fish are restricted in some areas of the Jewish world, he decided he wanted to create something “cool and innovative - and not fish. ” It took two years to develop his vegetarian sushi, but after selling out at the Vegetarian Food Festival two years in a row, Guy decided to open a business on 14th street. Within three months - working solely with the help of his sushi chef - the growing popularity of his beautiful, healthy, and delicious food quickly enabled him to expand into the thriving company that Beyond Sushi is today. One of Guy’s main goals is to balance sustainability and accessibility to encourage people to choose the healthy option of Beyond Sushi, and the passion that sustains this goal is his creativity. Even now that he has grown Beyond Sushi into a consistently expanding company, Guy still spends around fifty percent of his time cooking, and loves adding new dishes to his menu. He thinks of his business expansion in terms of community impact and wants to be “as big as possible. "

Lost Gem
Oasis Jimma Juice Bar 1 Juice Bars GrabGoLunch undefined

Oasis Jimma Juice Bar

Oasis Jimma Juice Bar has moved to 3163 Broadway, New York, NY 10027. As we enjoyed a nutritious quinoa and vegetable bowl and a "Times Square" smoothie, Abdusalam, the owner of Oasis, was kind enough to sit down with the Manhattan Sideways team and share his story. He was born in Ethiopia, “the birthplace of coffee, ” and grew up on his family’s farm. His view of food as essential to health was shaped early on by his parents, as his father had a holistic clinic that used what their farm produced to help the community and provide adequate nutrition. His mother would cook for the visiting patients, and she taught Abdusalam to do the same — even though it was uncommon for boys to learn to cook in Ethiopia. After his father’s passing, Abdusalam left home at 14 and entered the mining industry to make a living. It was quite a change from his upbringing, he confessed, since he went from a farm where food was fresh and readily available to an area where both food and water were scarce. In retrospect, he realized that this is where his troubles with nutrition began, as it was the first in a long string of environments where he had little to no access to healthy foods. Even so, he drew on his mother’s teachings and chose to become the cook for the other miners. He retained this position until the outbreak of war forced him to flee the country and join a refugee camp in Kenya, which suffered from a scarcity of resources. It was during his stay at the camp that he was diagnosed with diabetes, a condition that played a large role in reshaping his understanding of food. Abdusalam faced many trials upon emigrating to the US in 2004. When he arrived in Harlem, he was broke and did not speak any English. Language was not the only new element he had to adapt to: he was astonished by American food. Living in refugee camps and traveling across the Middle East left him malnourished, and he admitted that, “supermarkets looked like heaven to me. ” But the most shocking aspect for him was not the abundance of food, but rather its high fat content and overly processed nature. “I didn’t know food was unsafe. In my country, food is safe, and if we don’t have it, we don’t have it. ” He was struggling to provide for himself and his family by working three jobs, so fast food and other cheap, unhealthy options were the most convenient for him. With time, he developed increasing health complications as a result of his poor diet, heavy workload and diabetes. To combat these, he began researching nutrition and wellness, which eventually led to the decision to eliminate all processed foods from his diet. He quickly saw what a positive impact this made for him and his overall wellbeing. These results motivated Abdusalam to open his first juice store on 125th Street in November 2012, where he could impart his philosophy about food to others. “It’s not about business for me, it’s about sharing my idea that food should be good, affordable, healthy and delicious. ” To aid in this goal, the walls of his shop are covered in facts about food and tips for healthy eating. Since its opening, according to Abdusalam, Oasis Jimma Juice Bar has become one of the top five juice bars in the city. Inspired by this success, in 2017 he opened another location on 139th Street, in his own neighborhood, to continue providing Harlem with access to better options. His passion for his mission was obvious. “People should learn about food — how to eat, how to cook, how to buy, ” he insisted. When we visited during the summer of 2017, Abdusalam told us that he was in the process of opening the Oasis Power House on 139th Street. His plan is for this to function as a “no judgment zone” where people will be encouraged to teach their particular talents and passions to anyone who wants to learn them. He envisions it as a space where those who are seeking meaning and purpose in their lives can find it by sharing what they love with others, be it piano lessons, arts and crafts, writing, or any other skill. Abdusalam hopes to continue giving back to Harlem, his adopted community, by sharing his story and ensuring that others can learn from and be inspired by his life experiences.

Lost Gem
2nd Ave Deli 1 Delis Kosher Breakfast Family Owned GrabGoLunch undefined

2nd Ave Deli

Abe Lebewohl always knew what work meant. His first experience was in Eastern Europe doing hard labor during WWII, and then after being miraculously reunited with his family in a displaced persons camp in Italy, he moved to New York with his mother, father and little brother. He then got a job working the soda fountain in a Coney Island deli, while also volunteering to do as much as possible to learn other aspects of the food industry. He graduated to other delis, absorbing the nuances of Jewish cuisine and eventually scraping together enough money to open his own. The grand day happened in 1954, on the corner of 10th Street and Second Avenue, and, thus, The 2nd Avenue Deli began. It was tiny to begin with, serving only ten people at a time, but eventually grew to become one of New York’s most popular kosher delis, in the heart of what was then considered to be the old Yiddish theater district (the Yiddish Walk of Fame honors luminaries from this fascinating era). At this point, “it wasn’t Abe’s business, it was really his life, ” according to his nephew Jeremy. This is where the rags-to-riches story halts. Tragically, in 1996, Abe was murdered while carrying his day's deposit to the bank. Jack, his younger brother by seventeen years, took over the business he had grown up in and kept it running for ten more years before disputes with the landlords caused him to shut it down in 2005. Two years later, Jack’s sons, Josh and Jeremy, decided to continue the family tradition and reopened in their present location on 33rd Street.